Retail

Image courtesy of New Culture

New Culture self-determines GRAS status for its animal-free casein

By Deniz Ataman

New Culture self-affirms its animal-free casein is Generally Recognized As Safe following an independent review of experts, which brings it one step closer to selling its animal-free cheese in retail, while strengthening its partnerships with foodservice...

Image source: Merryfield

Earth Fare and Merryfield gamify nutrition labels in-store

By Deniz Ataman

Earth Fare, an organic and natural grocery chain, has partnered with Merryfield for its Micro-Moments program where shoppers can scan QR codes in-store for additional ingredient education on select better-for-you brands. This supplements Merryfield's...

Super Bowl ad winners and losers: Which brands came out on top?

Super Bowl ad winners and losers: Which brands came out on top?

By Ryan Daily

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and...

Source: Eat Just, Inc.

Eat JUST relaunches condiment line after discontinuing in 2020

By Deniz Ataman

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching...

Image source: Getty/urbazon

Super Bowl ranks high among holiday weekends, snacks take center stage

By Deniz Ataman

As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according...

Source: Source: Blume

How Blume developed itself as a post-coffee ritual brand

By Deniz Ataman

Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...

Image source: Kellanova

Kellanova expands core brands for c-store channels in time for summer

By Deniz Ataman

Kellanova Away From Home’s latest snack launches seek to standout in the fast-paced c-store shopping experience with new flavors and formats that offer nostalgia, convenience, better-for-you choices and snacks as meals, Dan DeMeyer, senior director, commercial...

Image source: Getty/JulPo

Kroger reformulates prepared foods, hones in on private label products

By Deniz Ataman

As grocery prices are predicted to decelerate, with an expected increase of 1.2% this year, Kroger’s strategic reformulation of its deli and bakery goods is focused on expanding value and convenience for its shoppers with a focus on flavor, quality and...

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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