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Trends > Gluten free

Gluten free

Gluten free

The market for gluten-free products has rocketed as celiac disease has become better diagnosed, and gluten-free diets for perceived health benefits have increased in popularity. The challenge for food manufacturers is in formulating products with flavor and sensory aspects that consumers will enjoy.

BFree: the Irish free-from bread brand making its mark in US retail

Irish allergen-free bakery business BFree Foods is ramping up its presence in the US after making its mainstream debut last year.

Thrive Market: 'We are capturing a new consumer, not the Whole Foods shopper, but middle-class, middle America’

Whole Foods products at wholesale prices, delivered to your door? It sounds almost too good to be true, and at the beginning, that’s certainly how many potential investors viewed Thrive...

Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding

In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about...

Green Chef extends suppliers’ reach into homes nationwide with transparency

The co-founder and CEO of Green Chef infuses his passion for transparency into every aspect of the fresh meal kit delivery company, and in doing creates new marketing opportunities for...

Seeds, avocados and clean-eating will gain traction in 2016, RDNs predict

Nutrient-dense and protein-packed seeds will steal the show in 2016, predict 450 registered dietitian nutritionists surveyed by Pollock Communications and Today’s Dietitian.

New study reveals Canadian attitude towards free-from products

There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a...

8 healthy food trends to watch in 2016 that could influence children’s eating

The shift towards cleaner, more nutrient dense foods will continue to spread in the US in the coming year with parents increasingly looking for healthy options for the whole family...

Pinnacle Foods expands presence in natural channel with $975 million acquisition of Boulder Brands

Long-anchored in the conventional channel’s center-store with iconic brands such as Hungry Man and Wishbone, Pinnacle Foods’ $975 million acquisition of Boulder Brands gives it a better foothold in the...

Avoid alienating consumers when going non-GMO by maintaining price & taste, says San-J

Becoming non-GMO certified can help brands attract new consumers and boost sales, but it also could alienate existing shoppers if manufacturers are not careful, cautions Asian sauce maker San-J.

And now the lawsuits… General Mills sued over recalled gluten-free Cheerios

A month after telling shoppers it was “embarrassed and truly sorry” after an undeclared allergen (wheat) was detected in selected boxes of gluten-free Cheerios, General Mills has been hit with...

Karma Baker: Dairy-free, egg-free, gluten-free… and delicious

If you’re going to launch a gourmet organic, vegan and gluten-free bakery business, L.A. is probably the place to do it, acknowledges Karma Baker’s founder Celine Ikeler. But if you...

A textbook example of success: Sales of Viki’s Granola climbs 500% annually

Armed with little more than her neighbors’ accolades for her homemade granola and a business book recommended on Oprah Winfrey’s website, Viki Sater dove head first into the competitive cereal...

60-second interview: Robert Cruz, director marketing, Dr Schär USA Inc

Where next for gluten-free, and what’s the real size of the prize?

The #1 gluten-free brand in Europe, Schär entered the US market in 2007 and set up a manufacturing facility in New Jersey in 2012, and is now the #2 player...

Freedom Foods: Gluten-free is well-established, but free-from (foods free of all the big 8 allergens) is the emerging opportunity

It’s the leader in the Australian ‘free-from’ market (free from all eight major allergens), but can Freedom Foods achieve similar success in the US? Two years into its campaign to...

New hires: Enjoy Life Foods boosts sales & marketing team; new CEOs for Harmless Harvest, Walkers Shortbread Inc

Check out who is moving onwards and upwards at Enjoy Life Foods, ConAgra Foods, Smithfield Foods, Harmless Harvest, Hain Celestial and Walmart, in FoodNavigator-USA’s latest round-up of new hires in...

Nestlé adds fruits & veggies and cuts sodium, sugar & fat to help create “better food environment”

With products in 97% of US households, Nestlé claims it is well positioned to help shape a “better food environment” by reformulating products with less fat, sugar and sodium and launching...

General Mills announces recall of 1.8m boxes of Cheerios

General Mills announced late Monday afternoon that it will voluntarily recall 1.8m boxes of Cheerios and Honey Nut Cheerios after undeclared wheat was detected in gluten-free cereals.

Expo East in review

Snack spotting at Expo East turns up paleo muffins, veggie treats, on-the-go nut butter & more

With snacking replacing more meals in the US, manufacturers are responding with a variety of fast, on-the-go options that are packed with nutrients, protein, fiber and energy.

Expo East in review

Enjoy Life Foods elevates baking mixes with in-demand, functional ingredients

Retailers that initially warned Enjoy Life Foods not to enter the baking mix segment are now clamoring to stock the manufacturer’s new line of five ready-to-use mixes in large part...

Expo East in review

Jackfruit is ready to go mainstream with duel RTE launches

Jackfruit, a previously hard-to-find but popular meat substitute among vegans, is going mainstream in the US with two manufacturers launching ready-to-eat product lines featuring the fibrous plant as a main...

Expo East in review

Firms try to revitalize struggling frozen pizza category with innovative, healthier options

Four manufacturers showcasing frozen pizzas at Expo East in Baltimore Sept. 17-19 are hoping their products will help revitalize the stagnant category by offering healthier, innovative options that will stand...

Assessing whole grains consumption: Part 2

Consumer confusion about gluten is a double-edge sword for whole grains

Ongoing consumer interest in gluten-free foods has opened a door for less common ancient grains to step into the limelight that wheat, rye and barley have dominated for so long....

Pizza makers should re-think marketing, formulation to appeal to health-conscious women, study finds

The cliché of pizza lovers as beer-pong playing frat boys or men sharing a slice while watching sports is all wrong – and as a result, so are many manufacturers’...

Research review questions whether low FODMAP diets are solution to digestive woes

Limiting consumption of certain carbs may not be the panacea once thought for bloating and abdominal pain caused by irritable bowel syndrome, and actually could cause more harm if not...

Alan Hahn: 'We noticed it right away... the gluten was gone'

Could mushroom mycelium add a new dimension to the gluten-free market?

Speaking to FoodNavigator-USA at the 2015 IFT show, MycoTechnology CEO Alan Hahn recalls the moment his team discovered that mushroom mycelium (roots) could virtually eliminate the gluten in wheat and...

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