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Trends > Greek yogurt

Greek yogurt

Greek yogurt

Greek yogurt is thick, high in protein and low in fat, and the category is growing fast. Back in 2007, it accounted for less than 1% of the US yogurt market. Today it accounts for more than half of dollar sales in the category, with Chobani, Dannon and Yoplait (Gen Mills) vying for supremacy.

New products gallery: Mamma Chia heads to the bar, PepsiCo keeps it real with craft soda, and pumpkin spice fever spreads

As Halloween approaches, pumpkin spice mania has gripped the nation, but there’s plenty of other interesting stuff hitting shelves this fall, from Pepsi’s Caleb's Kola to chia vitality bars from...

Forget Greek yogurt, says Trimona Foods founder. The Bulgarians invented yogurt, and it's coming to America...

Not so long ago, the only yogurt that US consumers - and retail buyers - appeared to be interested in was the thick, protein-packed Greek variety. Today, as brands such...

Chobani CEO Hamdi Ulukaya pledges $2m to help refugees on Turkish border

Chobani founder & CEO Hamdi Ulukaya - a Kurdish Turk who move to the US in the 1990s - has pledged $2 million to charities that are helping refugees escaping...

News in brief

Chobani to power Team USA until 2020 after inking new deal with Olympic Committee

Chobani will serve as the official yogurt provider to Team USA for the 2016 Olympic and Paralympic Games in Brazil, the 2018 Olympic and Paralympic Winter Games in South Korea,...

Pumpkin Spice fastest growing SKU in our history says Chobani (and ‘natural’ claims still resonate, says marketing chief)

Chobani’s ‘limited batch’ Pumpkin Spice Greek yogurt has emerged as the “fastest-growing SKU in the history of the company” and its most successful new launch, following its debut on Labor...

2014 SPECIAL EDITION: HEALTHY AND FUNCTIONAL DAIRY

'Worrying signs' the US Greek yogurt boom is over: Sanford Bernstein

Wall Street brokerage Sanford Bernstein has highlighted "worrying signs" that growth in the US market for Greek yogurt is slowing to a halt.

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old new to kombucha for all, bean-based chips, eggless eggs, and protein-packed chips and...

News in brief

Chobani hires man behind MyPlate as senior director for nutrition & regulatory affairs

Chobani has hired Robert C. Post, PhD. - a former USDA official who helped oversee the transition from the food pyramid to MyPlate  - as its senior director for nutrition...

Powerful Yogurt preparing to launch high-protein Greek yogurt drink

Powerful Yogurt is preparing to launch a high-protein yogurt drink that it says harnesses continuing demand for both Greek yogurt and high-protein beverages.

Health reviving mature frozen desserts category: Packaged Facts

With nine out of 10 households regularly buying frozen desserts and ice cream, it’s safe to say that the $26 billion category is already mature. 

News in brief

Dannon to be official yogurt sponsor of the NFL

Dannon has struck a multi-year deal with the National Football League (NFL) to become its official yogurt sponsor, starting in 2015.

Nestlé patent outlines straining-free process for 14% protein Greek yogurt

Nestlé has applied to patent a method it says will produce reduced-lactose skim milk-based Greek yogurt with a protein content of up to 14%, without adding protein or the use...

The Epic Seed is now available in 700 stores across the country

The Epic Seed entrepreneur unlocks new opportunity in the dairy case with Greek yogurt + chia

The Greek yogurt aisle was already pretty crowded by the time Jesse Rudolph started pitching his wares to the market around 18 months ago. But chia - the superfood of...

60-second interview: The day job

What do you do? Kai Sacher, vice president of global research & development, Chobani

In the latest installment of FoodNavigator-USA’s What do you do series, we talked with Kai Sacher, head of global product development at leading yogurt manufacturer Chobani, about his roots on...

Top 20 Dairy Manufacturers - the Ups and Downs of 2013

European dairies Nestlé, Danone and Lactalis made up the podium in the latest Rabobank Dairy Top 20. Can you guess how the likes of Fonterra, Saputo, Yili and Mengniu lined up?

Attorney: Chobani could face more lawsuits over moldy yogurt, but they are very hard to prove

The publication of a paper alleging that the fungus in yogurts voluntarily recalled by Chobani last fall is more virulent than originally thought could prompt a new wave of civil...

Starbucks tests new ‘Evolution Fresh Cold-Pressed Juice Smoothie inspired by Dannon’ in San Jose & St Louis

Starbucks-owned brand Evolution Fresh is test marketing a new range of co-branded smoothies made with cold pressed, high pressure processed juice and Dannon Greek yogurt in 200 Starbucks stores in...

Macho yogurt, nuts & eco-eating: why there’s still growth in protein

Growing consumer interest in positive nutrition, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to a bright future...

Dannon launches first new brand since Oikos with Dannon Creamery indulgent dessert range

Dannon is looking to drive incremental growth to the dairy category with the launch of a new indulgent dessert brand called Dannon Creamery that targets a day-part US yogurt marketers...

News in brief

6% of US food & beverage launches made protein claims in year to March 31, says Innova

Nearly 3% of global food and beverage launches and 6% of US food/bev launches were marketed on a ‘high-protein’ or ‘source-of-protein’ positioning in the year ending March 31, 2014, according...

Noosa co-founder: Greek yogurt isn’t the only game in town

While Chobani, Dannon and Yoplait have been battling for supremacy in the US yogurt market (and at halftime at the Super Bowl), another equally ambitious player has recently emerged from...

Who owns How (and does it Matter)? Chobani on trademark lawsuit: ‘This is all a bit silly’

Becoming a target of opportunistic lawsuits is the price you pay for being successful, says Chobani’s marketing boss, who says he is “baffled” by a complaint filed by Dov Seidman...

Pulling back the lid on the Greek yogurt trend

Dannon: There's almost nowhere Greek yogurt can't go

Greek yogurt has long been edging its way beyond the refrigerated aisles and into everything from coated snacks to bars, to baking chips and frozen yogurt. With that, the competitive...

Bolthouse, Plum hot spots in tepid earnings report from Campbell Soup

Recent acquisitions in the natural space—Bolthouse Farms and Plum Organic—were among the bright spots in a disappointing quarterly earnings report for Campbell Soup Company.  The development points to changing sales...

News in brief

Newman's Own brand enters US Greek yogurt market

Newman’s Own, the food firm established by late Oscar-winning actor Paul Newman, is venturing into the highly-competitive US Greek yogurt market.

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