SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Trends > Greek yogurt

Greek yogurt

Greek yogurt

Greek yogurt is thick, high in protein and low in fat, and the category is growing fast. Back in 2007, it accounted for less than 1% of the US yogurt market. Today it accounts for more than half of dollar sales in the category, with Chobani, Dannon and Yoplait (Gen Mills) vying for supremacy.

From 'How Matters' to 'Love this Life': Chobani unveils new media campaign

Greek yogurt maker Chobani has launched ‘Love This Life’, a new multi-media campaign with the strapline: "To love this life is to live it naturally."

Four Greek yogurt launches make top 10 in IRI 2014 new products pacesetters list

While some commentators believe it has peaked in popularity, four of the top 10 new CPG products of 2014 were in the Greek yogurt category, suggesting it might be a little...

USDA to offer Greek yogurt to schools across US following pilot success

The US Department of Agriculture (USDA) has officially added Greek yogurt to the list of items available through the National School Lunch Program.

New products gallery: Califia Farms unveils almond milk Horchatas, Yoplait to launch Plenti, and Daiya Foods introduces dairy free cheesecake

From dairy-free cheesecakes from Daiya Foods to almond milk horchatas from Califia Farms, more cold-pressed innovation from Evolution Fresh and fresh breath chews from Hershey, this month’s gallery is packed...

News in brief

Chobani CEO joins trade mission to Cuba led by Andrew Cuomo

Chobani founder and CEO Hamdi Ulukaya has joined other business leaders on a trade mission to Cuba led by New York Governor Andrew Cuomo - the first governor-led state trade...

Dannon & Evolution Fresh join forces to launch new Greek yogurt products

Yogurt maker Dannon’s partnership with cold pressed juice giant Evolution Fresh creates a powerhouse that could bring renewed energy to the Greek yogurt category, which has been slowing recently.

Yogurt makers expand when and who eats yogurt with different product platforms

Yogurt manufacturers are rolling out a wide variety of new products to drive consumer interest in and consumption of the dairy product in an attempt to boost sales, which have...

General Mills revamps product development, marketing to mirror start-ups, small brands

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. ...

Production ceases at Greek yogurt brand Three Happy Cows; founder sentenced to 5 years for arson

Production of Greek yogurt under the Three Happy Cows brand ceased at the end of January, FoodNavigator-USA has learned.

What's on the FoodNavigator-USA editorial calendar in 2015/16?

From the GMO labeling debate and food litigation trends to new strategies to revitalize the Greek yogurt category, FoodNavigator-USA’s 2015/16 editorial calendar of special editions (once a month), online forums/events...

Yogurt industry must move beyond Greek to continue growing

As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according...

Three Happy Cows: The party isn’t over for Greek yogurt; but the category is maturing

Are Americans falling out of love with Greek yogurt? No, says Three Happy Cows director of marketing Brian Twomey. But growth is slowing and space allocation in some stores is...

Media investment means US probiotic growth outpacing EU

US probiotic market growth has been bolstered by big media investment, something yet to be seen in the EU, according to the Swedish firm Probi which just secured its largest...

Consumers will eat more seeds and less red meat in 2015, dietitians predict

Seeds and nuts will usurp kale and coconut as the top two superfoods in 2015 as consumers look for on-the-go, nutrient dense foods, according to a survey of 500 registered...

News in brief

Powerful Yogurt launches 'first' high-protein Greek yogurt drink

Powerful Yogurt has officially launched what it claims is the first high-protein drink made with a Greek yogurt base.

Stevia-sweetened yogurt has 15g protein per 5.3oz pot

Brogurt alert! Dannon unveils protein-packed Oikos Triple Zero Greek yogurt

Dannon is attempting to revitalize the Greek yogurt category with a new high-protein Greek yogurt sweetened with stevia “that appeals equally to both men and women”.

Chobani: ‘Yes, we're looking for a new CEO, but to say the board is pushing Hamdi out is ridiculous’

Chobani has confirmed that it has been looking for a new CEO for some time, but says the process was set in motion by its current CEO, founder and chairman...

Restaurants will balance local and global in 2015

Restaurants in 2015 will act locally when it comes to sourcing ingredients, but think globally when incorporating flavors into new dishes, the National Restaurant Association’s annual What’s Hot culinary forecast...

Weight management and digestive wellness will heavily influence food purchases in 2015

Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a...

Patent watch: Calcium-rich acid whey has potential in functional beverages, says inventor

Acid whey - a byproduct of Greek yogurt production that has been causing headaches for manufacturers - could be transformed “from a liability into an asset”, says a dairy scientist who...

The microbes we eat: Study investigates bacteria in different diets

Researchers investigating the types of microbes found in foods from different dietary patterns have questioned whether the bacteria in our foods plays a role in the structure and function of...

Innovation in action

2015 will see veggies appearing in unexpected places & more demand for healthy foods

Eating all your vegetables might be easier in 2015 than in recent years as they increasingly show up in unexpected places, including desserts and drinks, according to the International Food...

News in brief

Chobani tackles acid whey via new reverse osmosis filtration system at Twin Falls, Idaho

Chobani has installed a multi-million dollar reverse osmosis filtration system at its Twin Falls plant in Idaho that will help it better handle the whey generated as a byproduct of...

Greek yogurt's biggest guns explore creative ways to address acid whey challenge

A series of patent applications from General Mills reveals it has been exploring novel ways to ‘neutralize’ acid whey - a byproduct of some Greek yogurt production - and use...

Whether yogurt is a health food or junk food depends on who is talking

An organization supporting “family-scale” farming accuses the makers of Dannon, Yoplait and other yogurt manufacturers of misleading parents to believe their yogurts are healthy, even though some products include sugar...