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Trends > Greek yogurt

Greek yogurt

Greek yogurt

Greek yogurt is thick, high in protein and low in fat, and the category is growing fast. Back in 2007, it accounted for less than 1% of the US yogurt market. Today it accounts for more than half of dollar sales in the category, with Chobani, Dannon and Yoplait (Gen Mills) vying for supremacy.

Chobani loses first round of legal battle in Simply 100 false advertising spat, but says it is winning the war

Dannon and General Mills are claiming victory in their legal spat with rival Chobani over the latter’s provocative new ad campaign for its Simply 100 Greek Yogurt after a judge...

General Mills: Chobani’s 'wilfully deceptive' ads assert that safe & legal ingredients in rival products are toxic and unsafe

The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani...

Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers...

Chobani unveils media campaign to support Simply 100 Greek yogurt: ‘It’s a choice between natural and artificial’

Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.

FoodNavigator-USA’s 10 most popular articles of 2015

Gluten-free Cheerios, Soylent, trendspotting, the rise of veganism, and lawsuits: All of these made the top 10 most read articles on FoodNavigator-USA, but what was #1?

Food for kids!

Go Gourmet helps pouches grow-up from baby food to snacks for school-children

Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches...

The Greek yogurt category is heating up again, says Chobani, citing latest Nielsen data

US retail sales of Greek yogurt have been picking up strongly over the past year, according to the latest Nielsen data*, with year-on-year (YoY) percentage growth up from 4.6% in...

Muller Quaker Dairy JV ends in disappointment, but what went wrong?

Just two and a half years after opening a $206m, 350,000 sq ft factory in Batavia, New York, PepsiCo and German dairy giant Theo Müller Group have agreed to count...

Healthy fat: California entrepreneur markets triple-fat yogurt as healthy

One entrepreneur wants to ride the wave of dairy fat positivity into a new yogurt business, with a triple-cream, unsweetened organic yogurt.

FOOD VISION USA, the highlights: From DNA diets and mass customization via 3D printing, to 'old school' deal tactics

 If you didn't make it to Chicago last week for the inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional...

FOOD VISION USA: How to maintain a challenger brand mentality as a mainstream player

It’s called Chobani Flip; we think it’s the future of snacking, and the next billion-dollar brand in yogurt

Chobani’s Flip ‘mix-in’ platform is operating at a run rate of $300-$350m and could be the next one billion dollar brand in yogurt, says Chobani, which is planning to take...

Schools could save up to 40% on yogurt through proposal considered by USDA: Dannon

The US Department of Agriculture (USDA) is considering a Dannon proposal that would see yogurt provided to school districts at a potential discount of up to 40%.

Coca-Cola pulls out of talks to acquire stake in Chobani: Reports

The Coca-Cola Company has reportedly pulled out of talks to acquire a stake in US Greek yogurt giant, Chobani.

News in brief

Chobani in talks with PepsiCo, Coca-Cola and others over sale of minority stake

PepsiCo and Coca-Cola Co are among large CPG firms in talks to invest in Chobani in a deal that would value the Greek yogurt manufacturer at as much as $3bn,...

Expo East in review

Distinctions in yogurt, kefir abound at Expo East

The yogurt category continues to evolve and expand with more refined varieties, including yogurt from sheep, goats and grass fed animals, as well as lactose free options. The kefir category...

Food Vision USA: Are you throwing good money after bad by using promotional tactics already proven not to work?

Which promotions work best? 50% off, or buy one get one free (spoiler alert, they might be the same, but they’re not equally effective)?  And are fewer, deeper promotions better...

Chobani founder invests in upmarket coffee roaster La Colombe; no comment on reports it is exploring sale of minority stake

Chobani founder Hamdi Ulukaya has invested an undisclosed sum in upmarket coffee firm La Colombe Coffee Roasters that will make him the majority owner, but says he will not take...

WhiteWave expands in competitive U.S. yogurt category with Wallaby acquisition

Undeterred by the ongoing “fistfight” in the U.S. yogurt category, WhiteWave Foods Co. expands its presences in the segment with the $125 million cash acquisition of California organic yogurt maker Wallaby...

We haven't hit peak Greek yet, says Dannon as Evolution Fresh yogurts hit grocery stores nationwide

While some commentators believe we have reached ‘peak Greek’ in the yogurt aisle, Dannon remains bullish about the growth potential of Greek yogurt as new Evolution Fresh fruit-on-the-bottom Greek nonfat...

Arla Foods Ingredients’ Nutrilac helps turn acid whey from waste to value-added ingredient

Arla Foods Ingredients’ Nutrilac whey protein can help dairy manufacturers turn acid whey, a by-product of Greek yogurt and cream cheese production, from a hard-to-handle waste to a raw ingredient...

USDA selects Chobani to supply high-protein Greek yogurt to schools

Chobani has been selected by the US Department of Agriculture (USDA) to serve as the main supplier of Greek yogurt to the National School Lunch Program.

DSM unveils 'next generation' Greek Legends yogurt cultures

DSM has launched a range of yogurt cultures for thick and creamy products its has called ‘Greek Legends’.

Snacks with dried fruit & veggies multiply as category revenues reach $4 billion

Sales of snacks with dried fruit and vegetables climbed 1.7% annually over the last five years and is predicted to reach revenues of $4 billion in 2015, thanks largely to...

Drinkable yogurt, dairy-based smoothies could help counter declining consumption of fluid milk

Individually packaged drinkable yogurt and dairy-based smoothies are increasingly popular as more convenient and modern alternatives to fluid milk, the consumption of which has declined in recent years, according to...

Whole milk, cheese and butter surge ahead; margarine, skim milk and frozen yogurt fall backwards

Who are the winners and losers in the US dairy products market?

New data on the US retail market for dairy products reveals strong dollar sales growth for butter, whole milk, cream, kefir, and natural cheese, but a lackluster performance from low...

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