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Trends > Greek yogurt

Greek yogurt

Greek yogurt

Greek yogurt is thick, high in protein and low in fat, and the category is growing fast. Back in 2007, it accounted for less than 1% of the US yogurt market. Today it accounts for more than half of dollar sales in the category, with Chobani, Dannon and Yoplait (Gen Mills) vying for supremacy.

USDA selects Chobani to supply high-protein Greek yogurt to schools

Chobani has been selected by the US Department of Agriculture (USDA) to serve as the main supplier of Greek yogurt to the National School Lunch Program.

DSM unveils 'next generation' Greek Legends yogurt cultures

DSM has launched a range of yogurt cultures for thick and creamy products its has called ‘Greek Legends’.

Snacks with dried fruit & veggies multiply as category revenues reach $4 billion

Sales of snacks with dried fruit and vegetables climbed 1.7% annually over the last five years and is predicted to reach revenues of $4 billion in 2015, thanks largely to...

Drinkable yogurt, dairy-based smoothies could help counter declining consumption of fluid milk

Individually packaged drinkable yogurt and dairy-based smoothies are increasingly popular as more convenient and modern alternatives to fluid milk, the consumption of which has declined in recent years, according to...

Whole milk, cheese and butter surge ahead; margarine, skim milk and frozen yogurt fall backwards

Who are the winners and losers in the US dairy products market?

New data on the US retail market for dairy products reveals strong dollar sales growth for butter, whole milk, cream, kefir, and natural cheese, but a lackluster performance from low...

What are the hottest dairy trends – and companies - to watch in 2015?

What are the hottest new trends in dairy? Grass-fed everything? A whole milk renaissance? High-protein kefir? Quark? And what’s next after Greek yogurt?  

Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after...

Chobani refreshes Simply 100 Greek yogurt range; appeals to ‘thoughtful weight managers’

Dollar sales of Chobani’s Simply 100 Greek yogurts have grown 25% in the first five months of 2015 vs the same period last year, while unit sales are up 28%,...

Meet execs from Sparkling ICE, Chobani, Tio Gazpacho, NASA

Innovate or die: Introducing Food Vision USA... from 3D printing to personalized nutrition

Imagine a place where you can meet the entrepreneurs behind new food & beverage categories and retail channels; pioneers in the field of nutrigenomics, edible insects, and 3D printing; food...

Leading from the heart led Plum Organics to the top

The secret to Plum Organics’ rapid ascent to the top of the organic baby, toddler and children’s food industry is its deeply engrained philosophy to “lead with the heart,” the...

From 'How Matters' to 'Love this Life': Chobani unveils new media campaign

Greek yogurt maker Chobani has launched ‘Love This Life’, a new multi-media campaign with the strapline: "To love this life is to live it naturally."

Four Greek yogurt launches make top 10 in IRI 2014 new products pacesetters list

While some commentators believe it has peaked in popularity, four of the top 10 new CPG products of 2014 were in the Greek yogurt category, suggesting it might be a little...

USDA to offer Greek yogurt to schools across US following pilot success

The US Department of Agriculture (USDA) has officially added Greek yogurt to the list of items available through the National School Lunch Program.

New products gallery: Califia Farms unveils almond milk Horchatas, Yoplait to launch Plenti, and Daiya Foods introduces dairy free cheesecake

From dairy-free cheesecakes from Daiya Foods to almond milk horchatas from Califia Farms, more cold-pressed innovation from Evolution Fresh and fresh breath chews from Hershey, this month’s gallery is packed...

News in brief

Chobani CEO joins trade mission to Cuba led by Andrew Cuomo

Chobani founder and CEO Hamdi Ulukaya has joined other business leaders on a trade mission to Cuba led by New York Governor Andrew Cuomo - the first governor-led state trade...

Dannon & Evolution Fresh join forces to launch new Greek yogurt products

Yogurt maker Dannon’s partnership with cold pressed juice giant Evolution Fresh creates a powerhouse that could bring renewed energy to the Greek yogurt category, which has been slowing recently.

Yogurt makers expand when and who eats yogurt with different product platforms

Yogurt manufacturers are rolling out a wide variety of new products to drive consumer interest in and consumption of the dairy product in an attempt to boost sales, which have...

General Mills revamps product development, marketing to mirror start-ups, small brands

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. ...

Production ceases at Greek yogurt brand Three Happy Cows; founder sentenced to 5 years for arson

Production of Greek yogurt under the Three Happy Cows brand ceased at the end of January, FoodNavigator-USA has learned.

What's on the FoodNavigator-USA editorial calendar in 2015/16?

From the GMO labeling debate and food litigation trends to new strategies to revitalize the Greek yogurt category, FoodNavigator-USA’s 2015/16 editorial calendar of special editions (once a month), online forums/events...

Yogurt industry must move beyond Greek to continue growing

As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according...

Three Happy Cows: The party isn’t over for Greek yogurt; but the category is maturing

Are Americans falling out of love with Greek yogurt? No, says Three Happy Cows director of marketing Brian Twomey. But growth is slowing and space allocation in some stores is...

Media investment means US probiotic growth outpacing EU

US probiotic market growth has been bolstered by big media investment, something yet to be seen in the EU, according to the Swedish firm Probi which just secured its largest...

Consumers will eat more seeds and less red meat in 2015, dietitians predict

Seeds and nuts will usurp kale and coconut as the top two superfoods in 2015 as consumers look for on-the-go, nutrient dense foods, according to a survey of 500 registered...

News in brief

Powerful Yogurt launches 'first' high-protein Greek yogurt drink

Powerful Yogurt has officially launched what it claims is the first high-protein drink made with a Greek yogurt base.