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Trends > Greek yogurt

Greek yogurt

Greek yogurt

Greek yogurt is thick, high in protein and low in fat, and the category is growing fast. Back in 2007, it accounted for less than 1% of the US yogurt market. Today it accounts for more than half of dollar sales in the category, with Chobani, Dannon and Yoplait (Gen Mills) vying for supremacy.

Shoppers aren’t confused by our labels, Chobani tells court: ‘Plaintiffs count on a consumer who is a veritable fool’

A false advertising lawsuit alleging that Chobani’s labels are confusing and deceptive, paints American consumers as credulous fools unable to apply common sense when they go shopping, argues the yogurt...

Chobani secures 20% share of US spoonable yogurt category: ‘We’re back on the front foot and playing offense’

Chobani says it has been steadily increasing its share of the total US refrigerated spoonable yogurt market over the past 16 months, moving up from 16.5% in February 2015 to...

Dannon grows as it fulfills promise to improve its products’ nutrition, fund healthy eating research

As The Dannon Company nears the finish line for fulfilling its promise to improve the nutrition of its products that it made three years ago to the Partnership for a...

Summer promises new frozen desserts with function, bold flavors and admirable missions

Summer is around the corner, which means retailers are stocking up on the latest innovations in frozen desserts to help shoppers stay cool. Here is a selection of new flavors...

The Chaat Co.’s savory yogurts expand the dairy category to new eating occasions

Tapping into America’s growing obsession with snacking, sugar reduction and desire for global flavors, New York startup The Chaat Co.’s new line of savory yogurts with spicy mix-ins aims to...

News in brief

Chobani unveils limited batch yogurts in advance of Rio Olympics

Chobani – which sponsored US athletes in the 2012 Olympic and Paralympic Games and the Sochi 2014 Olympic and Paralympic Winter Games - is releasing three limited batch flavors ahead...

Chobani invests almost $100m into plant expansion in Twin Falls, Idaho

Chobani is investing almost $100m into its Greek yogurt manufacturing plant at Twin Falls, Idaho, in order to meet growing demand for its yogurts, dips and drinks.

Food, bev & ag startups talk sustainability at FoodBytes! Brooklyn

Rising food, beverage and agriculture start-ups joined leading retailers, investors and celebrity chefs at Rabobank North America Wholesale's FoodBytes! Brooklyn pitch-slam March 3 to discuss advancing food culture, sustainability and...

Chobani teams up with McDonald's to offer Greek yogurt-fueled smoothies and parfaits in SoCal

Fruit ‘n yogurt parfaits and McCafé smoothies at 800 McDonald’s restaurants in Southern California now feature Chobani’s Greek yogurt in as it continues to expand its presence in the foodservice...

Judge tosses lawsuit accusing Whole Foods of understating sugar in yogurt, but says plaintiffs can amend it

Litigation spanning 10 states accusing Whole Foods of significantly understating the sugar content in its 365 Everyday Value plain Greek yogurt has been dismissed on the grounds that the plaintiffs...

Chobani loses first round of legal battle in Simply 100 false advertising spat, but says it is winning the war

Dannon and General Mills are claiming victory in their legal spat with rival Chobani over the latter’s provocative new ad campaign for its Simply 100 Greek Yogurt after a judge...

General Mills: Chobani’s 'wilfully deceptive' ads assert that safe & legal ingredients in rival products are toxic and unsafe

The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani...

Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers...

Chobani unveils media campaign to support Simply 100 Greek yogurt: ‘It’s a choice between natural and artificial’

Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.

FoodNavigator-USA’s 10 most popular articles of 2015

Gluten-free Cheerios, Soylent, trendspotting, the rise of veganism, and lawsuits: All of these made the top 10 most read articles on FoodNavigator-USA, but what was #1?

Food for kids!

Go Gourmet helps pouches grow-up from baby food to snacks for school-children

Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches...

The Greek yogurt category is heating up again, says Chobani, citing latest Nielsen data

US retail sales of Greek yogurt have been picking up strongly over the past year, according to the latest Nielsen data*, with year-on-year (YoY) percentage growth up from 4.6% in...

Muller Quaker Dairy JV ends in disappointment, but what went wrong?

Just two and a half years after opening a $206m, 350,000 sq ft factory in Batavia, New York, PepsiCo and German dairy giant Theo Müller Group have agreed to count...

Healthy fat: California entrepreneur markets triple-fat yogurt as healthy

One entrepreneur wants to ride the wave of dairy fat positivity into a new yogurt business, with a triple-cream, unsweetened organic yogurt.

FOOD VISION USA, the highlights: From DNA diets and mass customization via 3D printing, to 'old school' deal tactics

 If you didn't make it to Chicago last week for the inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional...

FOOD VISION USA: How to maintain a challenger brand mentality as a mainstream player

It’s called Chobani Flip; we think it’s the future of snacking, and the next billion-dollar brand in yogurt

Chobani’s Flip ‘mix-in’ platform is operating at a run rate of $300-$350m and could be the next one billion dollar brand in yogurt, says Chobani, which is planning to take...

Schools could save up to 40% on yogurt through proposal considered by USDA: Dannon

The US Department of Agriculture (USDA) is considering a Dannon proposal that would see yogurt provided to school districts at a potential discount of up to 40%.

Coca-Cola pulls out of talks to acquire stake in Chobani: Reports

The Coca-Cola Company has reportedly pulled out of talks to acquire a stake in US Greek yogurt giant, Chobani.

News in brief

Chobani in talks with PepsiCo, Coca-Cola and others over sale of minority stake

PepsiCo and Coca-Cola Co are among large CPG firms in talks to invest in Chobani in a deal that would value the Greek yogurt manufacturer at as much as $3bn,...

Expo East in review

Distinctions in yogurt, kefir abound at Expo East

The yogurt category continues to evolve and expand with more refined varieties, including yogurt from sheep, goats and grass fed animals, as well as lactose free options. The kefir category...

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