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Natural sweeteners

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

More governments will act to restrict soda consumption, but additional progress needed, CSPI says

More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by...

Coca-Cola Life not setting world on fire in the US, says Bernstein analyst: 'The novelty has worn off'

As reports of lackluster sales of mid-calorie soda Coca-Cola Life have surfaced in the UK, it appears that the stevia-and-cane sugar-sweetened beverage has not set the world on fire in...

From bean to bottle: RAU Chocolate starts a cold-pressed cacao revolution

A cold-pressed dairy-free beverage made from raw cacao beans, RAU looks like chocolate milk (it’s not); tastes super-indulgent (but has just 90-120 cals per 12oz bottle); and can claim the...

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Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers...

Chobani unveils media campaign to support Simply 100 Greek yogurt: ‘It’s a choice between natural and artificial’

Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.

Sweet Green Fields CEO: We are finally getting close to solving the stevia taste challenge

Not so long ago, pundits were predicting that the high-purity stevia extracts market would be worth a billion dollars as manufacturers ditched artificial sweeteners and embraced ‘all-natural’ alternatives. 

Cargill continues to expand markets for erythritol with flavor applications

Cargill’s new positioning of its erythritol as a flavor opens up new avenues for the ingredient which up to now has mostly been pigeonholed as a bulk sweetener, the company...

True Drinks teams up with Niagara Bottling to make AquaBall preservative-free

True Drinks Holdings has struck a deal with Niagara Bottling under which the latter will produce a preservative-free formulation of True Drinks’ flagship sugar- and calorie-free kids’ beverage AquaBall.

Judge tosses most claims in Whole Foods evaporated cane juice lawsuit

A judge has tossed most of the claims in a class action lawsuit alleging Whole Foods is trying to disguise the use of added sugar in its 365 store brand...

SupplySide West 2015

Sugar alternatives evolve but some consumers still want the real thing

In recent years, sugar has replaced fat and sodium as public enemy No. 1 in the nation’s fight against obesity and diabetes – prompting consumers to shun the ingredient and...

Transparency only way to communicate EverSweet's benefits, Cargill says

Cargill conquered the technical challenges of bringing a fermented Reb D/Reb M stevia ingredient to market. Clearing the consumer acceptance hurdle was best handled by being as transparent as possible...

TruSweets CEO sees growth opportunities for organic confections

As demand for natural colors and flavors increases, so too does the sales opportunity for the relatively unknown and underdeveloped organic candy segment, according to a leading executive in the...

Cargill: 'This opens up a new space and helps us address a market we can’t get to today from the leaf'

Next generation Reb D + M to debut at Supply Side West: 'It performs exceptionally well in diet soda'

Cargill and Evolva will introduce their hotly-anticipated ‘next-generation’ Reb D and Reb M sweetener – produced via fermentation rather than from the stevia leaf – at the Supply Side West...

New flavors, delivery platforms keep consumers engaged with tea

Hoping to build on the momentum driving up sales of tea in the US, manufacturers are offering new flavors and delivery platforms that keep consumers engaged. At Expo East, companies...

NeuroGum raises more than $10,000 in two days to take on the energy & cognition categories

If Indigogo investors’ overwhelming interest in the upcoming launch of NeuroGum is any indication, the self-proclaimed focus-boosting gum could be a formidable competitor in the cognitive and energy food and...

Lifeway taps into 'limited run' flavor trend to bolster market-leading position in kefir category

Lifeway Foods, a manufacturer of kefir beverages, is tapping into an increasing trend toward flavor periodicity to extend its market leading position, said CEO Julie Smolyansky.

Making Tasty a household name in kids’ snacks

Tasty Brand co-founders Liane Weintraub and Shannan Swanson originally had their sights set on an organic frozen baby food line, but the 2008 economic crash saw the market for premium...

Research review questions whether low FODMAP diets are solution to digestive woes

Limiting consumption of certain carbs may not be the panacea once thought for bloating and abdominal pain caused by irritable bowel syndrome, and actually could cause more harm if not...

Replacing sugary drinks with artificially sweetened ones unlikely to reduce type 2 diabetes risk, study says

Nearly two million people in the U.S. will develop type 2 diabetes in the next 10 years if the current consumption of sugar sweetened beverages remains constant, predict a team...

Summer Fancy Food Show

Simply Gum offers all-natural, high-end alternative to conventional products

New York-based start-up Simply Gum offers consumers an elegant, all natural alternative to conventional chewing gums, many of which the company founder says include plastic and other synthetic ingredients.

Lawsuit over ‘100% natural’ claims on Nectresse monk fruit sweeteners to proceed

Johnson & Johnson’s Nectresse monk-fruit-based sweeteners were discontinued late last year owing to disappointing sales. However, a lawsuit challenging the products’ claims to be ‘100% natural’ is still very much...

Monk Fruit Corp doubles capacity as more US firms add monk fruit to sugar reduction toolkit

BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company -...

Smucker’s will launch more “clean” & “healthy” products in fiscal 2016, executives say

Peanut butter and jelly maker J.M. Smucker Company plans to introduce more than 100 new products in the coming year – most of which will be “clean” and “healthy,” according...

The Cookie Department aims to help children fight obesity with a healthy cookie alternative

As counter-intuitive as it sounds, the founder of The Cookie Department says he wants to “fight the good fight for anti-obesity” by marketing a vegan cookie to children and their...

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