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Natural sweeteners

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Tate & Lyle unveils Dolcia Prima allulose low-calorie-sugar: ‘We believe this will change the food and beverage landscape forever’

Tate & Lyle is launching a new ultra-low-calorie sugar that is found naturally in jackfruit and raisins, but is being made in commercial quantities via the enzymatic conversion of corn...

'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International

Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International. 

Sugar can be “powerful tool” to improve children’s diet, AAP

Added sugar in foods and drinks offers no nutritional benefits and contributes to the obesity epidemic by increasing consumption of empty calories, but it also can help children eat a...

New product launches aim to make Jif, Smucker’s $1 billion brands

The J.M. Smucker Co. will roll out a wide variety of new products across categories and platforms under its Jif and Smucker’s in an effort to boost the iconic brands’...

Consumers increasingly claim to avoid sweeteners, but purchasing behavior says otherwise

Before manufacturers reformulate food and beverages in response to consumers’ increasing claims about avoiding sweeteners, they should double check shoppers’ purchasing habits, which betray a different truth, according to new...

Tessemae’s All Natural charts its own course in crowded condiment category

The founder of Tessemae’s All Natural, the maker of the No. 1 refrigerated salad dressing at Whole Foods and Safeway, originally took the road most traveled, but when that did...

Beverage trend watching panel highlights: ‘Sugar has become a major concern for American consumers’

From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a...

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Pure Circle targets Kenyan smallholders in stevia production drive

Pure Circle is close to signing an agreement with the Kiambu County Government that will see them work together to boost stevia crop production in the Kenyan region. 

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s events calendar? From protein to non-GMO and Food Vision USA

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums and face to face events...

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

HAPPY CHRISTMAS 2014 FROM BEVERAGEDAILY.COM!

Caught in the headline headlights! Top 10 BeverageDaily.com stories of 2014

As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from...

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the science behind that reduction getting lost?

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

GLG unveils Reb C breakthrough: 'An astounding leap forward in the natural, non-GMO agronomic development of historically scarcer steviol glycosides'

Vancouver-based GLG Life Tech has developed a new variety of stevia containing “remarkably high” levels of Reb C glycosides, which it claims could “revolutionize the global food and beverage industry’s...

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

Stevia sweetness + new health benefits: Mintel analyst sees future potential

Mintel says the presence of nutritionally beneficial compounds could see stevia-based sweeteners of the future that combine functional benefits as well as calorie-free sweetness.

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

PureCircle claims ‘huge step forward’ with first category specific stevia launch for dairy

PureCircle has launched a new stevia blend called Sigma-D to target non-fermented, sweetened dairy drinks and other dairy products in what it says is a breakthrough category specific launch.

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

BioVittoria CEO cites Zevia, claims a ‘lot of interest’ in monk fruit, stevia blends

David Thorrold, CEO of the world’s largest monk fruit extract supplier BioVittoria insists the sweetener can complement rival stevia to achieve a better-tasting product – as the experience of successful...

Settlement fund in stevia deceptive marketing lawsuit alleging Truvia is not ‘natural’ rises to $6.1m

A court in Hawaii has approved a settlement between Cargill and a series of plaintiffs alleging it misled shoppers by marketing its Truvia consumer products (which contain stevia extract Reb-A...

Coca-Cola cashes in on health-conscious consumers paying more for less

The Coca-Cola Company is making bank on consumers who are willing to pay more for less soda in the name of health and wellness. 

Most beverage ads targeting kids still promote sugar and caffeine, not health, says report

American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which...

Based on benefits of D-ribose, new RTD tea line intends to break into energy sector

John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company.  Called Titan Tea, the product...

Senomyx: ‘We have identified natural sweeteners that are more potent than Rebaudioside A’

Senomyx has identified novel natural sweeteners “that are more potent than Rebaudioside A [the best-known sweetening component from the stevia leaf]”, according to president and CEO John Poyhonen.