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Natural sweeteners

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Optimal sweetener combinations for granola = Coconut sugar + agave + stevia

The optimal ‘naturally based’ sweetener combination to replace sugar for granola bars may be a mixture of coconut sugar, agave, and stevia, report researchers from Washington State University.

Interview: Neil Goldsmith, CEO, Evolva

Synthetic biology is cheaper, faster, and more sustainable, says Evolva CEO: 'We’re proud of what we do'

What’s more sustainable? Using acres of land, water and energy to grow plants that produce minuscule quantities of natural flavors, sweeteners or phytonutrients; or making them via a fermentation process...

Almendra: Why stevia was 'scapegoat' in Vitaminwater reformulation saga, and Reb A is the best game in town

Only Coca-Cola knows what really went wrong, but it seems highly unlikely that stevia was to blame for the recent Vitaminwater reformulation debaclé, according to Almendra, an ambitious new entrant...

US version of Coca-Cola Life has 60 calories per 8-oz glass bottle

Coca-Cola Life makes US debut, but can it reverse the cola category’s flagging fortunes?

Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK.  But will it bring a surge of new - or lapsed...

Big interview: Joseph Montgomery III, CEO of Agro Innova

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

A long beloved refreshment for cacao plantation workers—albeit previously underused part of the cacao fruit—the nutritional powerhouse cacao pulp is making its way to US supermarket shelves in smoothie form....

Natural vs organic: What’s the difference, and do shoppers care?

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And...

Hershey suspends US flavored milk shipments to China

Shipments of Hershey’s brand flavored milk to China have been suspended after a consignment found to contain unapproved ingredients was destroyed.

Evolva and Cargill publish patent application for ‘next generation’ fermented sweeteners

A new patent application that covers the efficient and sustainable production of sweeteners including Rebaudioside M (Reb M) using fermentation technology has been published by Evolva and Cargill.

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about...

'The fans have spoken. We’re changing back to the taste you know and love'

Coca-Cola to reformulate Vitaminwater (minus the stevia): 'We’re changing back to the taste you know and love'

UPDATED: Coca-Cola is reformulating some Vitaminwater products following negative feedback from fans about its new sweetening system (stevia + cane sugar), according to a statement on the brand's website.

News in brief

Steviva Ingredients introduces non-GMO erythritol

Steviva Ingredients has launched Erysweet, a non-GMO version of zero calorie sweetener erythritol.

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

Interview with Co Yo CEO Ian Johnson

Co Yo CEO: Maybe it's time for a 'non-dairy' dairy section

The concept of a healthy diet is one that continues to evolve—as special diets gain more attention and consumers become more attuned to ingredient lists, the role of animal vs....

Culinary trendwatching

Jams, jellies go beyond smearing on toast

Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up...

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily...

Natrose I flavor shows promise with stevia blends

Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show...

New products gallery: Gen Mills innovates to keep up with trends, Mamma Chia’s ‘cleaner energy’, CVS makes healthy snacks affordable

FoodNavigator-USA takes you through the latest and greatest in new product launches, from affordable healthy snacks and chia energy drinks to all-purpose stevia and dairy-free desserts. 

So Delicious Dairy Free brand grew at a 30% CAGR over past five years

SO Delicious: Dairy-free is one of the biggest growth opportunities in the food market right now

While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up...

Artichoke water CEO: How many different types of coconut water can you have? We're delivering disruptive innovation

Plant waters are all the rage - at least that’s what trend watchers keep telling us - but can artichoke water emulate the meteoric success of coconut water? Or is...

Dispatches from IFT 2014

RD: There’s a health continuum for every food; what pillars do you want to stand on?

What is the future of ‘naturality’ on product labels? Are sin taxes and warning just policy tools disguised as a consumer advocacy? And should health and wellness be part of...