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Latest news on natural sweeteners, stevia, monk fruit, Reb-A, Reb-D, Reb M and Reb X

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily...

Natrose I flavor shows promise with stevia blends

Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show...

New products gallery: Gen Mills innovates to keep up with trends, Mamma Chia’s ‘cleaner energy’, CVS makes healthy snacks affordable

FoodNavigator-USA takes you through the latest and greatest in new product launches, from affordable healthy snacks and chia energy drinks to all-purpose stevia and dairy-free desserts. 

So Delicious Dairy Free brand grew at a 30% CAGR over past five years

SO Delicious: Dairy-free is one of the biggest growth opportunities in the food market right now

While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up...

Artichoke water CEO: How many different types of coconut water can you have? We're delivering disruptive innovation

Plant waters are all the rage - at least that’s what trend watchers keep telling us - but can artichoke water emulate the meteoric success of coconut water? Or is...

Dispatches from IFT 2014

RD: There’s a health continuum for every food; what pillars do you want to stand on?

What is the future of ‘naturality’ on product labels? Are sin taxes and warning just policy tools disguised as a consumer advocacy? And should health and wellness be part of...

DSM Food Specialties on its fermentation-derived stevia: High purity and cost-in-use will be better

Steviol glycosides produced through fermentation will be cost-effective, high purity, and sustainable, but they are about 18 months away, says DSM Food Specialties as it announces its new sweetener platform...

Sweet success: Researchers could produce erythritol from straw with new GM fungus

German scientists have developed a technique to produce the low calorie sweetener erythritol from straw using a new genetically modified fungus.

What can we learn from General Mills' move to ditch aspartame in Yoplait Light?

If artificial sweeteners have an image problem, then General Mills’ move to replace one artificial sweetener (aspartame) with another (sucralose) in its Yoplait Light yogurts might seem like an odd...

Stevia First CEO: Game-changing enzymatic enhancement process could transform economics of stevia production

A novel ‘enzymatic enhancement’ process that can convert low grade stevia extracts into high purity Reb A could transform the economics of stevia production and help California-based Stevia First stand...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Honest Tea co-founder Seth Goldman on disruptive innovation: We can take the Honest brand beyond the beverages aisle

The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27%...

UK version of Coca-Cola Life is sweeter than Latin American versions, confirms Coke, which remains tight-lipped over US launch

Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than...

Trendspotting from Innova Market Insights

Protein, sugar and hybrid products: Innova teases IFT agenda

Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of...

Truvía exceeds sustainability goals, aims for ‘continuous improvement’

Cargill’s stevia-based sweetener brand Truvía met its 2015 goals in carbon emissions and waste ahead of schedule and is well on its way to achieving its 2020 sustainability goals, though the...

Cargill: Ongoing sugar scrutiny has beverage formulators seeking alternatives

The healthy beverage segment continues to steal market share from sugar-sweetened soft drinks and diet soda, as consumers’ perception of the role of beverage in their diets evolves alongside changing...

News in brief

What is coming up on FoodNavigator-USA’s online events calendar?

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

Sucrose vs. artificial sweeteners: examining energy intake & expenditure

The steady climb in worldwide obesity rates is often dually attributed to an increasingly sedentary lifestyle and the energy content of modern diets, with a growing body of research linking...

Flawed FDA guidance on evaporated cane juice has caused chaos for the food industry, say Chobani, Amy's Kitchen et al

The FDA’s “flawed” 2009 draft guidance  on ‘evaporated cane juice’ has put food manufacturers and retailers between a rock and a hard place when deciding what to put on their labels, says...

FDA honey guidance: a response to labeling litigation?

Honey mixed with other sweeteners must be labeled as a blend, rather than just “honey”, according to a draft guidance issued by the US Food and Drug Administration last week....

Water, only better? AquaBall explodes into healthy hydration market for kids

Water is boring, soda is off limits, juices are nutrient-packed but sugary, and milk isn’t cool, so what do you put in your kids lunchbox?  

Insights from IFT Wellness 2014

Why should we care about what @Susan thinks of stevia?

Despite a trend toward reduced sugar consumption in the US, many Americans are still getting far too much added sugar in their diets. But how do consumers really feel about...