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Trends > Natural sweeteners
Natural sweeteners
If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions. But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.
In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.
Referring ‘natural’ claims issue to FDA would be 'futile’ says judge in suit vs General Mills
In an order that will be read carefully by those following ‘natural’ labeling lawsuits, a California judge has rejected an argument routinely made by defendants - that the FDA has...
Coca-Cola to offer low/no-calorie options in every market as it commits to 'being part of the solution' to obesity epidemic
Coca-Cola has pledged to offer low- or no- calorie beverage options in every market following criticism that it is still aggressively promoting full-sugar products in emerging markets while offering healthier options...
Symphony Consulting: Growth rates of key label claims - organic, natural, gluten-free - are leveling off
Growth rates of several individual label claims under the health & wellness umbrella have started to level off, according to new research from Symphony Consulting.
Sugar-reduced cookies: Inulin shows potential, erythritol maybe not, says study
Formulators seeking reduced-sugar cookies that are also acceptable to consumers may consider inulin to replace some of the sucrose, but erythritol isn’t a valid option, suggests new research from Spain....
PepsiCo’s ‘unexpected’ discoveries about Reb-D… and why it’s the perfect natural sweetener for diet colas
A patent application filed by PepsiCo reveals some of the more “surprising” properties of Rebaudioside D (Reb-D) - the steviol glycoside claimed to have one of the best sweetness profiles of them all....
News in brief
Global food co seeks novel approach to enhance sweetness, naturally
A leading food manufacturer is looking for partners to help it identify natural ways to enhance sweetness, perhaps by utilizing ‘waste’ materials from food processes such as fruit peel.
Natural fat enhancer targets fat taste receptors for tastier low fat foods
Natural Taste Consulting (NTC) has developed a new natural fat enhancer that works by stimulating fat taste receptors, replicating the taste and aroma of fat.
Dispatches from the RCA annual conference & culinology expo
Dr Mehmood Khan: ‘When I first joined PepsiCo, a lot of people asked me what the hell are you doing?’
Why can athletes that smell peppermint before they hit the gym exercise for longer ? Any why do we have sweet taste receptors in our gut?
Stevia extracts – without agriculture? Evolva and Cargill join forces on fermentation-derived extracts
Swiss firm Evolva Holding has partnered with Cargill to develop and commercialise stevia extracts derived from a fermentation process, rather than through traditional extraction from the stevia plant.
First there was Reb-A; Now there’s Reb-D... PureCircle prepares to commercialize natural sweetener with ‘one of the best sweetness profiles of any steviol glycoside’
The first products containing the steviol glycoside Reb D - which has “one of the best sweetness profiles of any steviol glycoside from the stevia leaf” - will be introduced in...
Special edition: New trends in weight management
Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’
While obesity in America has reached epidemic proportions, manufacturers seeking to help us battle the bulge are avoiding the word ‘diet’ like the plague; cutting sugar, fat and salt by...
PepsiCo CEO promises ‘disruptive’ innovation: Novel natural sweeteners, flavorings, could ‘alter the trajectory of our cola business’
PepsiCo says it is exploring novel natural sweeteners and flavorings that will bring “disruptive innovation” to the cola market.
Campaign pushes Hershey's, Mars to either label GMOs or drop them
GMO Inside, a national coalition of companies and organizations, has marshaled a public Valentine’s Day campaign to pressure Hershey and Mars to drop GMO ingredients or to label them in...
Acquisitions insulate Ingredion from HFCS price swings
Acquisitions have helped Ingredion insulate itself from price swings on high fructose corn syrup (HFCS), according to a company official during the company’s fourth quarter earnings call.
Big Interview: Brad Kloss, founder and CEO, FitPro
FitPro: Is there room for a new player in the RTD protein shake market?
Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder...
Research results pointed Ben & Jerry's down non-GMO path
For Ben & Jerry’s, the Vermont-based ice cream company, taking the step to remove GMO ingredients from its supply chain was simply a matter of paying attention. Not necessarily to...
Tate & Lyle launches open innovation platform: 'We want to send out a signal to the market'
From food ingredients that reduce the blood glucose response to food intake, to natural high-potency sweeteners, digestive health and weight management ingredients, and plant-based ingredients that can mask bitter flavors…
Steviva Brands: New stevia syrup is ‘magic bullet’ beverage sweetener
Steviva Brands has launched a new stevia-based syrup blend designed to replace high fructose corn syrup (HFCS) in beverages, and claims it is a no added sugar ‘magic bullet’ for...
COMING TOGETHER OR FALLING APART? COKE'S ANTI-OBESITY ADVERT DIVIDES OPINION
Academic Nestle slams Coke for ‘astonishing chutzpah’ on obesity
Leading food nutrition academic Marion Nestle tells BeverageDaily.com that she considers Coke’s new anti-obesity advertising drive ‘Coming Together’ an ‘astonishing act of chutzpah’.
Beverage firms must ‘redefine age’ to boost 2013 growth: Leatherhead Food Research
Food and beverage companies need to ‘redefine’ the concept of age in 2013 to seize specific growth opportunities presented by older consumers, according to Leatherhead Food Research.
Almendra promises to shake up stevia market with purity levels ‘unmatched in the marketplace’
A new player in the stevia supply market promising purity levels “unmatched in the market place” says it will be in a position to start supplying commercial quantities of extracts...
Formulating the next generation of energy products: Sustained energy and natural claims… without the sugar rush
Unit volumes of energy drinks were up a whopping 18.7% in 2012 - a staggering achievement given that unit sales of consumer packaged goods across all outlets slumped 0.3% over...
Trend spotting gallery: What’s hot and what’s not as we head into 2013?
From coconut water, to Greek yogurt, gluten-free, veggie proteins, dairy-alternatives, non-GMO and whole grains; what were the biggest trends of 2012, and what’s on the menu for 2013?
News in brief
Homegrown: Sweet Green Fields to expand stevia crop in North Carolina and Georgia
Sweet Green Fields (SGF) plans to significantly expand its stevia crop in Georgia and North Carolina in 2013 in a bid to bolster supplies of American-grown stevia extracts.
Special edition: Reformulation
How to save cash, boost nutrition and clean up product labels…Tate & Lyle on win-win reformulation
Retail buyers, as every food and beverage manufacturer knows, want it all. Cleaner labels, an improved nutritional profile (lower fat, sugar and salt), great taste and texture - and an...
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