SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Natural sweeteners

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

GLG unveils Reb C breakthrough: 'An astounding leap forward in the natural, non-GMO agronomic development of historically scarcer steviol glycosides'

Vancouver-based GLG Life Tech has developed a new variety of stevia containing “remarkably high” levels of Reb C glycosides, which it claims could “revolutionize the global food and beverage industry’s...

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

Stevia sweetness + new health benefits: Mintel analyst sees future potential

Mintel says the presence of nutritionally beneficial compounds could see stevia-based sweeteners of the future that combine functional benefits as well as calorie-free sweetness.

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

PureCircle claims ‘huge step forward’ with first category specific stevia launch for dairy

PureCircle has launched a new stevia blend called Sigma-D to target non-fermented, sweetened dairy drinks and other dairy products in what it says is a breakthrough category specific launch.

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

BioVittoria CEO cites Zevia, claims a ‘lot of interest’ in monk fruit, stevia blends

David Thorrold, CEO of the world’s largest monk fruit extract supplier BioVittoria insists the sweetener can complement rival stevia to achieve a better-tasting product – as the experience of successful...

Settlement fund in stevia deceptive marketing lawsuit alleging Truvia is not ‘natural’ rises to $6.1m

A court in Hawaii has approved a settlement between Cargill and a series of plaintiffs alleging it misled shoppers by marketing its Truvia consumer products (which contain stevia extract Reb-A...

Coca-Cola cashes in on health-conscious consumers paying more for less

The Coca-Cola Company is making bank on consumers who are willing to pay more for less soda in the name of health and wellness. 

Most beverage ads targeting kids still promote sugar and caffeine, not health, says report

American children were exposed to significantly fewer TV ads for sugary drinks in 2013 compared with 2011. But not every soda giant got the memo, says a new report, which...

Based on benefits of D-ribose, new RTD tea line intends to break into energy sector

John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company.  Called Titan Tea, the product...

Senomyx: ‘We have identified natural sweeteners that are more potent than Rebaudioside A’

Senomyx has identified novel natural sweeteners “that are more potent than Rebaudioside A [the best-known sweetening component from the stevia leaf]”, according to president and CEO John Poyhonen.

Coca-Cola Life goes nationwide, but Coke silent on report claiming it has ‘an undeniable hit on its hands’

Stevia-and-sugar-sweetened Coca-Cola Life is rolling out nationwide this month following trials in The Fresh Market stores in four US states. But Coca-Cola has declined to comment on a new report...

Henry's Humdingers wants to spread word about spicy honey and the problems afflicting bees

CEO Henry Miller had a vision for his company, Henry’s Humdingers, when he founded it. He wanted to give consumers a new take on honey and at the same time...

Can stevia chocolate ever be a mainstream retail fixture?

Stevia chocolate is beginning to gain momentum in the US but could take at least a decade to achieve widespread acceptance among mainstream retail, according to stevia chocolate firm Coco...

Food industry must slash sugar – not just tinker

Food industry ‘tinkering’ with sugar content while foods and drinks remain relatively high in sugar may detract from more basic sugar reduction strategies, warns a public health expert.

In conversation with Reed's CEO Chris Reed on kombucha, ginger brew & raising money without 'vulture capitalists'

Is it harder to start a beverage business today than it was 25 years ago when he started distributing ‘ginger brew’ from his Volkswagen Bug in a tie-dyed tee-shirt? Probably,...

Natural sweeteners are still in an ‘exploratory phase’, says Canadean

The use of natural sweeteners is growing rapidly – they were used in one in five new non-caloric drinks launched last year – but it is still dwarfed by other...

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

'The feedback we received appears to be merely satisfactory or mixed'

Coca-Cola Life off to 'lackluster' start in the US, says analyst

Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to...

Analyst: ‘I guess Pepsi Next is now Pepsi Past’… PepsiCo takes on Coca-Cola Life with stevia-sweetened Pepsi True

Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under the Pepsi...

Optimal sweetener combinations for granola = Coconut sugar + agave + stevia

The optimal ‘naturally based’ sweetener combination to replace sugar for granola bars may be a mixture of coconut sugar, agave, and stevia, report researchers from Washington State University.

Interview: Neil Goldsmith, CEO, Evolva

Synthetic biology is cheaper, faster, and more sustainable, says Evolva CEO: 'We’re proud of what we do'

What’s more sustainable? Using acres of land, water and energy to grow plants that produce minuscule quantities of natural flavors, sweeteners or phytonutrients; or making them via a fermentation process...

Almendra: Why stevia was 'scapegoat' in Vitaminwater reformulation saga, and Reb A is the best game in town

Only Coca-Cola knows what really went wrong, but it seems highly unlikely that stevia was to blame for the recent Vitaminwater reformulation debaclé, according to Almendra, an ambitious new entrant...

US version of Coca-Cola Life has 60 calories per 8-oz glass bottle

Coca-Cola Life makes US debut, but can it reverse the cola category’s flagging fortunes?

Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK.  But will it bring a surge of new - or lapsed...

Key Industry Events

 

Access all events listing

Our events, Events from partners...