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Latest news on natural sweeteners, stevia, monk fruit, Reb-A, Reb-D, Reb M and Reb X

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Action on Sugar: New global campaign takes aim at high level of sugar in foods and drinks

A new global campaign will bring together experts and policy makers to tackle the current global epidemic of obesity and diabetes by reducing 'unnecessarily high' levels of sugar in food...

PureCircle and Coke get OK from FDA for Reb M stevia

PureCircle has received a GRAS (generally regarded as safe) letter from the US Food and Drug Administration for its high-purity Rebaudioside M sweetener (also known as Reb M or Reb...

A look at regulation in 2014 PART ONE: Farm bill, sugar labels and biotech

What will 2014 bring on the regulatory front for the food and beverage industry? From the stagnant farm bill to the ongoing debate on biotech to consumer confusion on the...

Euromonitor beverage industry outlook: Declines in carbonates, the promise of 'natural' and the war on caffeine

From declining interest in soft drinks to the ongoing war on caffeine and the explosion of raw juices and functional beverages, 2013 has certainly been an eventful one for the...

Sugar limits should be halved to protect teeth: Study

World Health Organisation (WHO) recommendations for added sugar intake should be halved to protect teeth from dental caries, suggests a review published in the Journal of Dental Research.

Analyst tips Coke to ride out shocking US diet soda slump

US analyst Bonnie Herzog predicts that diet soda sales declines could fuel a 15-20% drop in overall US carbonated soft drink sales by 2020 but believes Coke is best-positioned to...

60-second interview: Matt Fifer, co-founder, 8th & Walton Group

Getting on the shelf… and staying there: Most new suppliers don’t realize how much it’s going to cost, says ex Walmart exec

Want to get on the shelf at Walmart? Prepare to put in some serious work, says Matt Fifer, who spent nearly 13 years in senior roles in store & club...

News in brief

Stevia supplier GLG Life Tech posts $14.3m loss in Q3, but on a mission to 'reach every consumer in every market' via China partnership

Stevia supplier GLG Lifetech posted a net loss of $14.3m in the third quarter, but said it is making solid progress in its collaboration with COFCO, China's largest food company,...

Senomyx: First products from collaboration with PepsiCo using sweet taste modifier S617 will be commercialized in 2014

San-Diego-based flavor innovator Senomyx says the first products arising from a collaboration with PepsiCo using a novel sweet taste modifier called S617 should hit shelves next year - contingent upon a...

Natural sweeteners a 'compelling attribute' for soda drinkers: Zevia

The use of natural sweeteners, such as stevia, in carbonated soft drinks (CSDs) has become an increasingly “compelling attribute” for North American consumers, stevia-sweetened soda brand, Zevia, has claimed....

Tate & Lyle innovation SVP: The population as a whole is deficient in fiber

While proteins, whole grains and omega-3s might have got more air time lately, fiber should be top of mind for formulators given that nearly all consumers are still getting significantly...

Why are Americans falling out of love with diet soda? And what are they drinking instead?

If current trends continue, carbonated soft drinks volumes could decline 15-20% by 2020 driven by sharp declines in diet variants, predicts Wells Fargo. But why have Americans fallen out of...

Special Edition: Sweeteners

Stevia 2020, from Reb-A to Reb-X: Blends of new glycosides, ingredients from fermentation contribute to increasing complexity of market

Stevia scientists are still rolling the taste rock up the hill, engaged in the seemingly Sisyphean task of solving the ingredient’s lingering issues.  The sweetener’s huge potential drives formulators on,...

News in brief

Steviva Ingredients launches all-natural agave nectar and stevia sweetener for lower-calorie bars, beverages, baked goods

Stevia specialist Steviva Ingredients has developed an organic syrup combining blue agave nectar and stevia extract that is suitable for formulators looking to cut calories and maintain clean labels in...

IBIE teaser: You’re never too old, or big, to learn…

IBIE 2013 has a fantastic educational program lined up from tips for gluten-free and whole grain use, to insight on food safety regulations and labeling laws. BakeryandSnacks takes a look...

Stevia innovation: PepsiCo tackles Reb-D solubility challenge

A patent application filed by PepsiCo describes methods of enhancing the solubility of steviol glycoside Reb-D such that it can be used in higher amounts in beverages and beverage concentrates,...

Special Edition: Sweeteners

ADM: Dry honey, molasses easier to use than liquid counterparts

Honey, molasses and malt extract have long been incorporated into food products for many other reasons besides their natural sweetening abilities—among them color, aroma, browning, texture, better moisture retention and...

From bitterness extraction to synergistic ingredients: Stevia suppliers tout USPs as use grows in Europe

The European Union now accounts for 40% of all new stevia-containing foods and drink around the world, according to Mintel data, and companies are ramping up efforts to appeal to...

Stevia: PureCircle expands presence in Latin America with new facility in Mexico City

Stevia specialist PureCircle has expanded its presence in Latin America with the opening of a new facility in Mexico City.

Infographic: The facts behind low calorie sweetener consumption

Sweeteners are widely used to replace sugar in diet and low calorie products within the food and beverage industry. However, many consumers are still worried about these ingredients. So, what...

Special Edition: Sweeteners

Tate & Lyle: Monk fruit extract makes gains in sugar substitutes and beverage, has potential in yogurt

Purefruit is making its way into the mainstream sweetener market, as more manufacturers and consumers have become familiar with this zero-calorie, monk fruit-derived sweetener. 

Breaking news

Cargill to settle deceptive marketing lawsuit alleging Truvia stevia-based sweetener is not ‘natural’

Cargill has agreed to settle a proposed class action lawsuit alleging it is misleading shoppers by marketing its Truvia consumer products (which contain stevia extract Reb-A and erythritol) as ‘natural’.

Food labeling bill proposes radical changes to 'natural' claims, wholegrain labels, added sugars; but chances of success are slim, say lawyers

A bill proposing sweeping changes to food labeling laws covering everything from ‘natural’ claims to whole grain statements has been welcomed by consumer groups, but stands little chance of success,...

Special edition: Sweeteners

Natural sweetener from oats a 'great fit' for ice cream, candy, bars, cereals; oat protein byproduct shows promise

About a year on from OatSweet’s initial push into the U.S. sweetener marketplace, Oat Tech CEO and founder, Dr. Paul Whalen, caught up with FoodNavigator-USA on the growth areas—both expected...

PureCircle: Next generation Reb D and Reb X stevia sweeteners ready for commercialization in 2014

Leading stevia supplier PureCircle says “investments and assets are in place from agriculture to manufacturing” to be ready to commercialize two next generation stevia products - Reb D and Reb...

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