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Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Special Edition: Sweeteners

Stevia First bets on US-based production, technical innovation

Stevia First, an early stage company based in Yuba City, CA, has built its business model on bringing stevia production onshore in the US.  Supply chain transparency and technical innovation...

New Flavor trends

If spiciness is king, texture might be queen, and strawberry rules its own realm

Consumers’ palates are becoming increasingly eclectic, flavor experts agree, and that makes it a challenging environment for flavor houses, but one that is full of opportunity, too.

Genetics may play a role in sweetener perception

Genetically influenced responses to sweeteners may mean that food and beverage companies require a range of artificial sweeteners to accommodate different consumer tastes.

Tea innovation promises to cut the bitter back-end off stevia

Flavour and fragrance ingredient supplier Treatt has created a new tea formula adapted to the specific flavour of stevia in response to a growing market trend for natural sweeteners.

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident,...

GLG Lifetech works with China’s largest food company to tackle obesity, diabetes epidemic with stevia

Stevia supplier GLG Lifetech is working with China’s largest food company - state-owned COFCO (China National Cereals, Oils, and Foodstuffs Corporation) - on three major healthy food and beverage formulation projects....

Say hello to the MOG: Could a groundbreaking new taste evaluation system streamline the flavor discovery process?

Scientists at Philadelphia-based start-up Opertech Bio have developed a groundbreaking new approach to high-throughput taste evaluation using highly trained rats that can analyze the taste quality and palatability of scores...

WhiteWave Foods: 'Evaporated cane juice was not controversial until this recent tsunami of lawsuits was filed '

WhiteWave Foods has filed a motion to dismiss the latest in a “tsunami of lawsuits” alleging consumers are being misled by the use of the term ‘evaporated cane juice’ (ECJ) to...

Purple rain: Purple corn craze moves from snacks to beer, bread, confectionery and popcorn

A Minnesota-based firm making waves with anthocyanin-packed purple-corn ingredients says it has had significant interest from the snack food market, but is also talking to microbrewers, confectioners, and firms manufacturing...

Stevia without plants? We won’t rule it out – but it’s not what consumers want right now, says PureCircle

Stevia sweeteners can now be developed through fermentation – rather than extraction from stevia plants – but it is the plant-based message that is most important to consumers, according to...

From leaf to shelf: ISC aims to unite stevia supply chain

Stevia trade association the International Stevia Council (ISC) has called for more end users to become involved in its activities, to spur sustainability and more uniform standards in the sector.

EXCLUSIVE INFOGRAPHICS

Dr Pepper ‘very concerned’ by US diet soft drinks sales decline

Dr Pepper Snapple (DPS) CEO Larry Young says the firm is very concerned by US sales declines in diet sodas and the company’s below average performance in that category.

What's a bored, hypoglycemic lawyer to do? Start a natural label, low sugar ice cream company, of course!

For Justin Woolverton, founder and CEO of premium ice cream brand Halo Top Creamery, life had become too sweet and too sour at the same time.  A dissatisfaction with his...

Cargill hit with deceptive marketing lawsuit alleging Truvia stevia-based sweetener is not ‘natural’

A lawsuit filed in Hawaii alleges that Cargill is misleading shoppers by marketing its Truvia retail products as ‘natural’ as the Reb-A steviol glycosides they contain are "highly chemical processed"...

Cargill hit with deceptive marketing lawsuit alleging Truvia stevia-based sweetener is not ‘natural’

A lawsuit filed in Hawaii alleges that Cargill is misleading shoppers by marketing its Truvia retail products as ‘natural’ as the Reb-A steviol glycosides they contain are "highly chemical processed"...

IFT 2013: Day one in pictures... Open innovation, algae in action, stevia lessons and 4-MEI: How low can you go?

FoodNavigator-USA's intrepid editorial team headed to the windy city to chew the fat (or maybe replace it with algae) with the great and the good of the global food industry,...

PureCircle Reb D stevia can push soda sucrose cuts ‘well beyond’ 30%

PureCircle insists it newly GRAS-approved stevia-based sweetener Rebaudioside D can deliver ‘great tasting products’ well beyond a 30% threshold typically associated with Rebaudioside A alone.

US APPROVAL COULD REIGNITE PEPSI/COKE COLA WARS

'Relight my (Cola) Fire?' FDA approves PureCircle Reb D stevia

The US FDA has issued a ‘No Objection’ GRAS letter allowing beverage manufacturers to use Pure Circle’s high-purity Reb D stevia to sweeten US products, a move that could reignite...

Big interview: Brian Meadows, president, GLG Life Tech

GLG Life Tech shares back on the TSX: ‘The stevia market is growing, and we're positioned to take full advantage’

Stevia supplier GLG Life Tech has resumed trading on the Toronto Stock Exchange (TSX) and reassured investors that “the stevia market is growing worldwide, and we are positioned to take...

Coke and PureCircle seek GRAS status for new 'Rebaudioside X' stevia

The Coca-Cola Company and JV partner PureCircle have discovered and made progress in developing a new stevia-based food ingredient Rebaudioside X and are seeking GRAS approval for it in the...

Coca-Cola ups the ante in mid-calorie cola stakes with stevia-sweetened Coca-Cola Life

While the zero-calorie natural sweetener stevia is now used in scores of high-profile brands from Sprite Select to Vitamin Water Zero, the only top-tier cola brand to try it to...

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be...

Natural & Clean Label Trends 2013: How clean is your label? And can GMOs ever belong in 'natural' products?

Recent data from Symphony Consulting (click here ), shows that while US retail sales of products making ‘natural’ claims still grew in 2012, the pace of that growth slowed noticeably compared...

Referring ‘natural’ claims issue to FDA would be 'futile’ says judge in suit vs General Mills

In an order that will be read carefully by those following ‘natural’ labeling lawsuits, a California judge has rejected an argument routinely made by defendants - that the FDA has...

Coca-Cola to offer low/no-calorie options in every market as it commits to 'being part of the solution' to obesity epidemic

Coca-Cola has pledged to offer low- or no- calorie beverage options in every market following criticism that it is still aggressively promoting full-sugar products in emerging markets while offering healthier options...

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