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Trends > Organics

Organics

Organics

Demand for organic products is increasing, with the latest data from the Organic Trade Association showing that US retail sales of organic products rose 11.5% to $35.1bn in 2013. But can the meteoric growth continue, and will supply match demand?

New products gallery: From oat-packed chocolate drinks to chlorophyll water, brassica coffee & customized granola

Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves this spring/summer, from probiotic-laced nut butter from Naturally More to customized granola from bear naked, Whitewave’s first foray into...

Organic brands Dave’s Killer Bread and Alpine bring growth to Flowers in Q1

Recent acquisitions Dave's Killer Bread and Alpine Valley Bread have prevented a year on year dip in sales at US bread giant Flowers Foods in the first quarter of 2016.

US organic food & beverage sales rose 10.6% to $39.8bn in 2015, says OTA

US sales of organic food and drink surged 10.6% to $39.8bn in 2015, significantly ahead of the 3% growth in the overall food market, with some segments up more than...

Can Kellogg's new Kashi cereal help encourage more farmers to go organic?

Kashi has launched a breakfast cereal using wheat grown under a new initiative supporting farmers transitioning fields from conventional to organic crops.

Improve organic product assortment, integration in stores to reach beyond core natural shoppers

Natural and organic are gaining momentum and driving sales across retail channels, but to capitalize fully on their potential stores and manufactures must work together to improve product assortment and...

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea...

Carrageenan and other non-organic materials in organic products considered by NOSB

Stakeholders in the organic community, including handlers, farmers, scientists and advocates joined on Capitol Hill in late April to discuss with the National Organic Standards Board which non-organic materials should...

OTA pushes for strengthened organic seed sourcing as a next step in creating seed purity standard

USDA should strengthen organic seed sourcing practices as part of a multifaceted approach to prevent unintentional contamination of organic crops with genetically modified organisms, the Organic Trade Association argues in...

OCA sues Hain Celestial, Honest Co, over organic labels; both insist they 'fully comply' with USDA standards

Organic infant formula products from high-profile brands Earth’s Best (Hain Celestial) and The Honest Co contain a “spectacular array” of ingredients that are prohibited under the Organic Food Production Act,...

WHERE NEXT FOR ORGANICS?

From croplands to chicken coops, organic manufacturers get their hands dirty to anticipate looming shortage

Companies from Chipotle to Costco are creatively coming up with ways to keep their organic supplies steady, but mid-sized, natural category veterans are concerned about the big fish jumping into...

Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals

Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. ...

FDA’s 2016 food agenda prioritizes FSMA, product labeling, GRAS, GMOs

FDA’s Center for Food Safety and Applied Nutrition is plowing ahead with an ambitious and wide-ranging agenda for the remainder of 2016 without pause after knocking out five final or...

News in brief

CORE Organic goes nationwide: 'We think this is going to be a disruptive brand'

CORE Organic, an organic 5-calorie-per-serving flavored water/juice blend with coconut water concentrate and antioxidants from white tea extract and maqui berry - is rolling out nationwide next month after a...

Limit certifications on packs to most important to maximize impact

Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the...

USDA wants to strengthen animal welfare rules under the organic standard

A proposed regulation that would strengthen and clarify organic animal welfare standards would align consumers’ expectations with production practices and improve their confidence in the organic seal, according to USDA.

USDA reports 12% increase in US certified organic operations between 2014 and 2015

New data from the US Department of Agriculture (USDA) reveals a 12% increase in US certified organic operations between 2014 and 2015, while the total retail market for organic products...

Vegan meal delivery service Veestro will expand with $1.5 million fundraise

An infusion of $1.5 million will help vegan meal delivery startup Veestro fully take advantage of growing consumer demand for organic, plant-based food and ready-to-eat meals delivered to their doors. 

'We want to be clear what we stand for and ‘all-natural’ is not clear'

Good Food Made Simple to transition to organic: 'We want to be clear what we stand for, and ‘all-natural’ is not clear'

Good Food Made Simple – one of a new wave of companies on a mission to revitalize the frozen food aisle - is transitioning its burritos and wraps to a...

Consumer trust in food companies is rising, but industry still has work to do, survey reveals

Consumers slowly but increasingly are trusting food companies and perceiving them as transparent as more manufacturers explain how they source and make products, but a significant portion of shoppers remain...

Expo West 2016

Granola and healthy children’s products are bright spots in cereal category, Barbara’s says

It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose...

Expo West 2016

Plant-based innovations help manufacturers meet consumer demand for animal-product alternatives

Consumer interest in plant-based alternatives for animal products is driving innovation across categories from dairy and eggs to meat and desserts as showcased by manufacturers at Natural Products Expo West. ...

Expo West 2016

Could the launch of Nut Butter Filled CLIF Bars usher in a new era for the category?

Clif Bar – a company that helped transition the bar category from strictly slick slabs of finely blended ingredients to one with products made from recognizable grains and inclusions that...

Expo West 2016

Bare Snacks overhauls packs & launches new products that underscore its simple, transparent values

Fruit chip maker Bare Snacks is overhauling its packaging to create an iconic brand block on store shelves that will better standout from the competition and communicate to consumers its...

EXPO WEST 2016: 'Unstoppable' growth in natural, organic and healthy?

From the apparently 'unstoppable' growth in the natural and organic products industry to the FDA's 'natural' probe, check out our gallery of highlights from the education sessions at Expo West.

Dieting is out – find out what is “in” at our Weight Management forum March 16

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last...