Retail

Albertsons exec talks humanizing the omnichannel experience at Digital Food & Beverage 2023

Digital Food & Beverage 2023

What motivates omnichannel shoppers? Albertsons exec digs into the data

By Ryan Daily

As CPG brands and retailers respond to shifting consumers behaviors -- from trading down to private label to more brick-and-mortar shopping -- they need to put aside preconceived notions of what consumers want and use data and their internal resources...

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

How retailers can enhance impulse purchases in-store and online

Sweets & Snacks Expo

How retailers can enhance impulse purchases in-store and online

By Deniz Ataman

While e-commerce impulse buys are evolving, in-store purchases are still critical in capturing snack and candy consumers—with the self-checkout lane offering tremendous potential growth for both brands and retailers, Kathy Risch, senior vice president,...

Unwrapping consumers' candy, snack preferences

Sweets & Snacks Expo

Unwrapping consumers' candy and snack preferences across generations

By Deniz Ataman

Despite inflationary pressures, consumers at all life stages continue to treat themselves both in-store and online with candy and snacks, Acosta Group's Kathy Risch shares in this first story in the two part series about consumers' candy and...

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