Most consumers are pre-disposed to eating more healthily, but they're not obsessed with the latest health trends, says Mindless Eating author Dr Brian Wansink. So how should food marketers talk to them?
US consumers increasingly see non-GMO, natural, organic and clean label claims as a proxy for ‘healthy’ or ‘healthier,’ says Nielsen in a new report* examining how consumers around the globe are thinking about health and wellness.
The World Health Organisation (WHO) has identified obesity as more of a risk factor for cancer than previously thought as a report identifies more cancer types linked to excess weight.
Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped a sizable 21%, according to new research.
Children between the ages of two and 18 should consume fewer than six teaspoons of added sugars daily, the American Heart Association (AHA) recommends.
Making a profit and promoting health are not mutually exclusive, and healthy food brands now generate some serious profits. But no business will willingly engage in initiatives that could damage sales of its biggest – and sometimes unhealthiest - legacy...
The Olympic Games in Rio has been branded a “carnival of junk food marketing” as campaigners published new research on advertising tactics used by Coca-Cola, McDonald’s and Mars brand M&Ms. Kellogg’s were also singled out as sponsors of Team Great...
Is the food industry working for or against the consumer? Find out at Food Vision USA 2016
The Washington Legal Foundation (WLF) has urged the US Court of Appeals for the Ninth Circuit to stop enforcing a San Francisco ordinance requiring sugary drink ads to include health warnings, on the grounds that they violate manufacturers’ First Amendment...
In-store marketing of fruit and vegetables leads to consumers spending more on healthy produce as a greater proportion of their food budget, a study has found.
Health Warrior CEO to join CEO panel at Food Vision USA 2016
Chia-fueled brand Health Warrior will be unveiling new products next year that utilize other nutrient-dense whole foods, says CEO Shane Emmett, who is predicting a 40-60% rise in revenues in 2016 “depending on where certain orders land.”
Manufacturers have been ‘cleaning up’ food labels for years, but the pressure to oust 'unpronounceable' ingredients has now become so great that important vitamins and minerals (which often have chemical-sounding names) are also being ditched...
As little as two grams per day of Sunfiber, Taiyo’s proprietary form of guar fiber, may help reduce calorie intake from snacking by as much as 20%, according to a new review.
Low-fat and fat-reduction claims may be on the upswing again soon as consumer confusion mounts around whether fat really is back and their desire for healthier options increases, according to a marketing manager for Dow Food Solutions.
While big ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But should CPG’s biggest...
A thick, low-calorie milkshake will leave you feeling fuller than one that is high in calories but thin – a finding that could have the potential to help people lower their energy intake, according to new research.
US pharmacy retail chain CVS is to replace 25% of checkout space traditionally dedicated to candy with ‘better-for-you’ snacks at almost a third of its stores.
All too often good intentions lead to bad consequences, as is the case for most caregivers in the US who demonstrate affection and comfort by buying and preparing an abundance of food for their family to enjoy, according to new research.
The global discourse on obesity is full of people saying it's a complex problem but offering simple solutions - it's time we put in place a bottom-up and top-down approach, says food and health expert Dr Mike Gibney.
New research from market intelligence company CivicScience suggests changing consumer attitudes about healthy eating could mean manufacturers can shed their years-old “stealth health” approach to product reformulation without fear that sodium-, sugar-...
Soylent will debut this week on Amazon Launchpad as the Los Angeles-based start-up seeks to expand the audience for its ‘neutral-tasting’ but ‘nutritionally complete’ beverages and explore moves into a broader range of products.
The added sugars portion of the newly revamped nutrition facts labels for food products will provide a significant opportunity for purveyors of alternative sweeteners, an industry expert says.
To help fight the good fight against the ongoing obesity epidemic in America, Mars Food is teaming with the Partnership for a Healthier America to offer more nutritious foods and increase access to dietary information as part of its aptly named global...
As The Dannon Company nears the finish line for fulfilling its promise to improve the nutrition of its products that it made three years ago to the Partnership for a Healthier America, the company also is demonstrating that what is good for Americans’...
Low-fat, light and diet versions of products may actually contribute to rising obesity rates by encouraging over consumption compared to regular products both in the short- and long-term, Dutch scientists have found.
Greater consumption of foods found in the Mediterranean diet may be more important for prevention of heart disease and strokes than avoidance of ‘unhealthy’ processed foods, a new study finds.
China is paying the price of adopting a western lifestyle with soaring childhood obesity, according to a 29-year study of nearly 28,000 children and adolescents.
VeganSmart, a plant-based line of meal replacements, is penetrating areas plagued with malnutrition via a unique marketing vehicle—the power of hip hop.
An over consumption of sugar sets in motion a reward mechanism in the brain that mimics other drugs such as tobacco and cocaine, a study has suggested.
Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their...
Parents’ lack of knowledge about how much and what to feed children as they transition from baby food to more solid foods means most toddlers in America eat too much sugar and sodium and not enough whole grains and vegetables, new research reveals.
A high-protein diet can help obese older adults lose weight and improve physical function compared with a regular weight loss regimen, according to a new study.
Adding “activity equivalent” labels to packaged food could help fight the obesity epidemic more effectively than listing calories alone, argues a top public health advocate.
Salt provokes fatty food eating, and can even trigger increased food intake among people who have a preference for less fatty foods, Australian researchers have found.
Around 20% of adults worldwide will be obese by 2025, if policies designed to slow down and stop the worldwide increase in Body Mass Index (BMI) are not revised and implemented, according to a study.
Portion sizes on the front of pack don't correlate with Nutrition labels on the back, says study
A picture speaks a thousand words, so it stands to reason that we’re more likely to rely on the image on the front of a food label than the hard data on the back when we serve ourselves what we think is an appropriate portion, says new research*. But...
Parents embracing fruit juices, juice drinks and smoothies for their children because they perceive them as a healthier alternative to sugary sodas is misguided, based on new research that found nearly half of these products marketed to children meet...
Individually wrapped snacks and bars have revolutionized how busy Americans eat by offering on-the-go convenience, but their current, standard size range also could offer too many calories, suggests the CEO of Zing Bars.
True Foods Inc. wants to make everyday foods “healthier, more delicious and better for our world” by packing them with more vegetables and less added sugar – an ambitious mission to which consumers are responding enthusiastically judging by the startup’s...
The Mushroom Council and Sodexo hope to encourage children to eat more produce by introducing “Blend Burgers” and expanding the Eat Brighter marketing campaign into school cafeterias.
Fewer Americans are reaching for sugar sweetened beverages, but consumption remains high – prompting a call for more aggressive measures to further reduce ingestion, according to new research released by the Centers for Disease Control and Prevention.
A lack of sleep may cause an individual to seek out pleasurable foods that are high in fat and sugar contributing to the increased risk of obesity, a study has shown.
LaLoo’s Goat Milk Ice Cream may be healthier for people and planet than more traditional cow milk varieties, but it is still an indulgence, which is why the brand’s new marketing campaign encourages consumers “to get out and move their hooves,” the company’s...
Think Jerky is bringing the 100-calorie pack to the hugely popular jerky category as a way to make the snack even more portable and to help consumers better reflect on what and how much they eat.
Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last few stubborn holiday pounds with special diet foods – but increasingly these types...
