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Trendspotter

Trendspotter

What’s hot and what's not? Traditional fruits? Thai cuisine? New varieties of chili? Plant proteins? Smoke flavors? Find out what trends are making their way from the swankiest restaurants to the shelves at your local grocery store in this new section of FoodNavigator-USA designed to keep you up to date on everything from the rise of Greek yogurt to purple food.

Functional & sparking bottled water sales are “very hot in the US,” analyst says

Once considered boring by many Americans, water is becoming a go-to beverage of choice thanks to innovative manufacturers that are adding to it carbonation, fruit flavors and functional ingredients that...

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Banana water from Elmhurst Naturals – which combines water, banana juice concentrate and natural banana flavor (70 cals per 12oz bottle) – is now available in HEB, Jewel, Sprouts, Albertsons,...

New products gallery: From oat-packed chocolate drinks to chlorophyll water, brassica coffee & customized granola

Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves this spring/summer, from probiotic-laced nut butter from Naturally More to customized granola from bear naked, Whitewave’s first foray into...

Kite Hill closes $18m funding round led by Gen Mills 301 Inc & CAVU: 'We are growing very aggressively'

Kite Hill - a San Francisco-based brand on a mission to disrupt the dairy case with its cultured nut milk products – has closed an $18m fundraising round led by...

Nielsen: Salad kits are driving the growth in packaged salads, with sales up 31% YoY

US retail sales of packaged salads rose 8% to $3.7bn in the year to April 2, 2016, with a weak performance from the biggest segment, salad blends (-1%) offset by...

Thrive algae oil expands distribution after successful trial in Gelson's Market

Thrive culinary algae oil has proved a hit with shoppers at upmarket grocer Gelson's Market in southern California, and is now rolling out to "hundreds of stores on the west coast,"...

Bare Bones: ‘We want to be the most convenient bone broth on the market’

The bone broth market is still in its infancy, with manufacturers and retailers alike still trying to work out how to merchandise it, but having a packaging format that makes...

Paleo: A fad, a trend, or the start of a new food movement?

Is Paleo a trend or a fad? And are 'plant-based foods' just a sexier term for meat & dairy alternatives, or the start of a new food movement? FoodNavigator-USA caught up...

Data dive, hands-on approach both advocated as trend spotting methods

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data? ...

MELT Organic finds white space in the sluggish spreads category

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are...

The baby food category is ripe for reinvention, says OrgaNums

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic...

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea...

News in brief

DRINKmaple secures shelf space in 1,030 Kroger stores

Boston-based maple water brand DRINKmaple has secured listings at 1,030 Kroger stores in a deal that will extend its distribution to around 3,500 stores, just two years after launch.

The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests

Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is...

Enjoy Life Foods: The US gluten-free market is still growing in excess of 25% year-on-year

Growth rates in the US gluten-free market are slowing, but the category is still generating significant double-digit growth, says allergy-friendly brand Enjoy Life Foods. 

Mainstream consumers are eyeing sports nutrition more and more

Market analysts from Mintel and Euromonitor presented the latest findings of sports category trends at the Ingredient Marketplace show in Orlando this past weekend.

Tech solutions to show health effects in real time seen as new hope in supplement investment picture

Having the right team to execute on an idea is the key to attracting investment capital, experts say. But finding the right idea, that’s a bit more of a stretch...

Fresh Thyme Farmers Market: ‘Food retail is in a state of flux'

While some people plan a grocery shopping trip like a military campaign, many others are not thinking much beyond what’s for dinner tonight, says Mike Savage, VP Non Perishables at...

5 food trends revealed by top Google searches

After suffering scorn for years from carb-counters, wheat-haters and consumers embracing a gluten-free diet, pasta is coming back in style with a vengeance, suggests analysis of Google searches. 

Friday taste test: Ripple plant-based ‘milk’

Ripple is a new plant-based ‘milk’ made with yellow pea protein that promises to blow dairy milk and current milk alternatives out of the water in the taste, nutrition and...

The Chaat Co.’s savory yogurts expand the dairy category to new eating occasions

Tapping into America’s growing obsession with snacking, sugar reduction and desire for global flavors, New York startup The Chaat Co.’s new line of savory yogurts with spicy mix-ins aims to...

New York startup helps cooks bridge desire for Asian food & limited access to ingredients, techniques

Consumer demand for healthier foods that don’t sacrifice taste has led to a spike in interest in Asian cuisine, but so far home cooks have not embraced this trend fully...

News in brief

What Millennials want: From customization to continuous snacking

Whether it’s choosing a car, or deciding what to wear, Millennials display a “pronounced proclivity for bold and confident individualism,” according to Packaged Facts. But how does this impact their...

Hershey acquires barkTHINS: It ‘essentially created a new form of chocolate snacking’

Ripple Brand Collective - the New York based company behind barkTHINS, a snacking chocolate brand that has ‘taken off like a rocket ship’ since its 2013 launch - has been...