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Trends > Trendspotter

Latest news on food & beverage trends, food labeling trends, health trends, nutrition trends

Trendspotter

What’s hot and what's not? Traditional fruits? Thai cuisine? New varieties of chili? Plant proteins? Smoke flavors? Find out what trends are making their way from the swankiest restaurants to the shelves at your local grocery store in this new section of FoodNavigator-USA designed to keep you up to date on everything from the rise of Greek yogurt to purple food.

Accelerating move toward plant proteins shakes up sports nutrition market, expert says

A continued move toward plant proteins will be one of the major trends of the sports nutrition marketplace in the coming 12 months, according to market watcher Tom Vierhile, innovation...

Food brands missing the boat on digital couponing

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and...

Target the trendsetters: Young men most likely to eat insects, finds research

Young men are likely to be the ‘trendsetters’ in adopting insects into the Western diet, according to a new European study.

Young people eating snacks to ‘round out’ meals, says NPD Group

Younger consumers are reaching for snacks to accompany and round out meals, and the better-for-you category is set to benefit most, finds The NPD Group.

Private label takeover imminent? Picture more complex, says Hartman Group

Despite market watchers’ predictions that private label will all but take over the world, its share of the packaged food market has remained relatively flat since 2008. 

Protein2o CEO: There’s a gap in the market for lower calorie, great-tasting protein beverages

While there is no shortage of high-protein shakes gracing shelves at mainstream as well as specialty retailers these days, there is a gap in the market for more refreshing beverages...

Algae dream becomes reality for Solazyme: ‘Today we’re making products, not power point presentations’

Given its apparently limitless potential to feed and fuel the world, there is a huge buzz around microalgae. But with some notable exceptions such as DHA and astaxanthin, this has...

News in brief

Breakfast in America: Goodbye cold cereal, hello hot cereal, breakfast sandwiches

As we head into the weekend, here are some facts and figures on what Americans eat for breakfast compiled by Nielsen:

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to...

Food & beverage entrepreneurs to watch: From coffee flour & hybrid burgers to egg white chips

Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage...

Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the way we as a society shop for and consume food. 

26-SERVE SQUEEZABLE PACK WILL SHARE SAME FORMAT AS NESTEA PRODUCT

Nescafe's answer to Mio: Nestle USA beverage boss hails 'major market innovation'

Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines...

News in brief

78% of new US popcorn launches are on a 'health' platform of some kind, says Innova

Almost eight out of 10 popcorn products launched in the US in the 12 months to June 2014 were on a 'health' platform of some kind, according to Innova Market Insights.

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

We eat alone half the time, says NPD Group

More than half of eating and drinking occasions now occur when consumers are alone, as US consumption behavior has become more individualized compared to previous generations, according to market research...

Almond water is made for taste and refreshment, like lemonade or iced tea

What does almond water do for you? ‘Pretty much nothing’, says Victoria’s Kitchen CEO. ‘It’s not a functional drink’

Almond water has been a runaway success story for LA-based start-up Victoria’s Kitchen. But not because it's the next big thing in functional beverages. It isn't, says CEO David Meniane, who...

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand...

Health reviving mature frozen desserts category: Packaged Facts

With nine out of 10 households regularly buying frozen desserts and ice cream, it’s safe to say that the $26 billion category is already mature. 

Launching big is not the definitive way to sustainable growth

SPECIAL FEATURE: Why do 85% of new CPG products fail within two years?

How many consumer packaged goods that launch in the US today will still be around in two years’ time? The answer is a miserable 15%, according to Nielsen data. 

Chimp Food founder: This is not a juice!

Walk like a man, eat like a chimp...Florida start-up goes back to basics with drinkable food

First there was juice, then there were smoothies, now there is, er, Chimp Food, the brainchild of Florida-based entrepreneur Scott Joseph, who lost 100lbs after eating like a chimp (he...

Protein: the bridge to fitness for the rest of us

We have become a nation of fitness and nutrition go-getters, as evidenced by the skyrocketing number of fitness and nutrition apps and the mainstreaming of the sports nutrition market. 

The Epic Seed is now available in 700 stores across the country

The Epic Seed entrepreneur unlocks new opportunity in the dairy case with Greek yogurt + chia

The Greek yogurt aisle was already pretty crowded by the time Jesse Rudolph started pitching his wares to the market around 18 months ago. But chia - the superfood of...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

Culinary trendwatching

Jams, jellies go beyond smearing on toast

Whether it’s bringing bold heat, blending unusual flavors, adding a punch of superfruit or cleaning up the label, Millennials are driving food trends on the supermarket shelf and shaking up...

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