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Trendspotter

Trendspotter

What’s hot and what's not? Traditional fruits? Thai cuisine? New varieties of chili? Plant proteins? Smoke flavors? Find out what trends are making their way from the swankiest restaurants to the shelves at your local grocery store in this new section of FoodNavigator-USA designed to keep you up to date on everything from the rise of Greek yogurt to purple food.

Food-X seeks ‘best and brightest disruptors in the food space’ to join accelerator program

Food-X - a new food business accelerator program backed by venture capital firm SOSventures that runs twice a year - is seeking the ‘best and brightest disruptors in the food...

Weight management and digestive wellness will heavily influence food purchases in 2015

Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a...

Snacking in 2015 to be shaped by occasions: Think late-night, sports and breakfast-fillers

Midnight cereal chomping, energy-dense sports snacks and on-the-go breakfast replacements are just some of the trends set to shape the snacking market next year, according to Datamonitor Consumer.

UK campaigners suggest London soda tax

A suggested 20 pence per litre tax on sugary drinks in London would benefit health and save up to £39 million in healthcare, say campaigners. 

NPD watch: Green tea cereal, meat bars and bread for women

Antioxidant-rich cereals, protein-packed snack bars and bread tailored to women’s nutritional needs were just some of the product innovations identified by Datamonitor Consumer during 2014.

Trendwatching with Mintel, Euromonitor, Rabobank & Trailblazer Foods

From private label as a ‘strategic weapon’ to health, wellness and wearable technology: Four trendwatchers look ahead to 2015 in food culture

From the 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy", to the proliferation of apps & devices enabling us to track our calories, sleep and bowel movements, what have...

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

Innovation in action

2015 will see veggies appearing in unexpected places & more demand for healthy foods

Eating all your vegetables might be easier in 2015 than in recent years as they increasingly show up in unexpected places, including desserts and drinks, according to the International Food...

Special Edition: Smart Packaging

Pouches and beyond: Snacks and cereals have made ‘smart’ progress

Snack and cereal makers have stepped into smart packaging territory with stand-out, portable pouch formats but they can still stretch further, says a packaging expert.

Move over coconut water, says WTRMLN WTR boss: This product belongs everywhere that people sweat

While premium juice brands hit the market every week hoping to become the next Suja, and the coconut water category is getting crowded,  the company behind WTRMLN WTR (watermelon flesh,...

Blue Apron delivers brand awareness for start-up suppliers along with meals to consumers’ doors

Fresh ingredient and recipe delivery service Blue Apron helps start-ups and small ingredient suppliers build brand awareness and consumer demand by introducing at home cooks to new products and taking...

Dairy free frozen desserts bright spot in category

Who is winning in the US retail frozen desserts market?

While frozen yogurt franchises might be appearing on every street corner, US retail sales of frozen yogurt/tofu have slumped over the past year, with multi-outlet* data from Chicago-based market research...

Consumers want bolder, more intense flavor experiences, says McCormick

Smoked spices, sour cherries and pickled ginger: McCormick unveils flavor trends to watch in 2015

Consumers want bolder, more intense flavor experiences, from Japanese 7 Spice to sour cherries and salt, according to McCormick & Co’s flavor forecast for 2015. 

News in brief

23% of US households now own a coffee pod machine, says NPD Group

Almost a quarter (23%) of US households now own a coffee pod machine, according to NPD Group’s annual national ‘Kitchen Audit’ of 2,700 US households. 

10 chocolate trends for 2015: Millennials, protein and texture

Cargill and Innova Market Insights have highlighted key trends for chocolate in 2015 including the rise of real fruit inclusions, texture claims and transparent ingredient labelling.

US dairy-free frozen desserts market could double or triple in five years, predicts ‘Godfather of ice cream’

The US dairy-free frozen desserts category could “double or triple” in the next five years as more consumers explore almond, coconut and other alternatives, predicts ice cream guru Malcolm Stogo,...

Breakfast is extending throughout the day: 'Now anything goes, anytime'

Vanilla walnut fig, Vietnamese iced coffee & savory butter: Comax unveils hot flavor trends for 2015

From bold Asian and Hispanic flavors, to nuts, gourmet coffee, and all-day-breakfasts, New York-based Comax Flavors highlights four hot trends likely to influence food and beverage development in 2015.

Double-the-price US premium Fairlife milk brand will ‘rain money’: Coca-Cola

Coca-Cola is confident its premium Fairlife milk brand, due to launch across the US next month, will "rain money" once established in the market.

ChaiElixir CEO: We’re a sparkling chai tea beverage; there is really nothing like this on the market

If you don’t like taking risks, don’t go into the beverage industry, says the founder of ChaiElixir, an Oklahoma City based start-up selling sparkling tea. “A significant portion of new...

Good Greens CEO: The nutrition bars market is crowded, but there are still big growth opportunities

The nutrition bar category is becoming saturated, but there are still untapped pockets of opportunity, says Ohio-based Good Greens, which claims to blow rivals out of the water when it...

Sick of skateboarding kids and milk carton cows? Tetra Pak exec urges smarter design decisions

Tetra Pak's Suley Muratoglu has challenged packaging designers and brands to shake up the beverage and liquid dairy markets with better graphic design implementation.

Coffee leaf tea has got the 'body and full flavor of black tea without the bitterness'

Coffee: The next big thing in tea? Wize Monkey prepares to unveil coffee leaf tea

By unlocking the potential of the coffee fruit, enterprising companies from Bai Brands and KonaRed (beverages) to CF Global (coffee flour) and VDF Futureceuticals (nutraceuticals) have already proved that the...

Special edition: functional foods

Functional Foods: The end of the processed foods era?

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article....

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

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