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Trendspotter

Trendspotter

What’s hot and what's not? Traditional fruits? Thai cuisine? New varieties of chili? Plant proteins? Smoke flavors? Find out what trends are making their way from the swankiest restaurants to the shelves at your local grocery store in this new section of FoodNavigator-USA designed to keep you up to date on everything from the rise of Greek yogurt to purple food.

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

Whole Foods ups sustainability ante with new ad campaign

Whole Foods Markets has decided to go big, with a national TV ad campaign that kicked off during a recent World Series game.  The message is one of “values,” talking...

Desperately seeking healthy snacks for young kids? 'After baby foods, there's sort of a void,' says MySuperFoods

Browse the baby food aisles and everything is pretty healthy, as your baby’s body is a temple, right? But then things change, say the founders of MySuperFoods, which was set...

Who is the global snacker?

Close to $400bn is spent annually on snacks worldwide, but who is the global snacker and what are the purchase motivators?

Guest article

Insight: How 100 trillion bacteria in your gut help to keep you healthy

I am one of many scientists around the world whose work involves studying an ecosystem of diverse species. Some are already known to us, others have never been catalogued before.

US hummus category could break $1bn barrier in a few years

Eat Well Embrace Life: 'Suddenly beans went from boring to exciting... We want to be the Chobani of hummus'

US sales of hummus have almost doubled since 2009 to top $600m, but could easily break through the $1bn mark in the next few years, predicts Eat Well Embrace Life,...

FNCE 2014 highlights part two: RDIs based on your genotype? Hummus 2.0, Nutrition Facts in transition, & a metagenomic MyPlate?

FoodNavigator-USA brings you part two of our gallery of highlights from the 2014 Food & Nutrition Conference & Expo (FNCE) in Atlanta, GA, which addressed everything from nutrigenomics, plant-based diets...

Beanitos: People aren’t against calories, they are against empty calories

Not so long ago, beans were something you’d more likely find in a dip than a chip. Today, in no small part because of the explosive growth of Beanitos, they...

Kashi: Not enough people know about Kamut Khorasan wheat

Kashi says inclusion of Kamut Khorasan wheat in its organic granola should drive awareness of the nutrition-dense, lesser known grain.

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus...

Dispatches: AACCI annual meeting 2014

Sprouted grains not just about nutrition and taste, says Ardent Mills

Sprouted grains are known for nutritional punch and bold taste, but the sprouting process can also improve overall baking quality, says Ardent Mills.

'Many kombucha makers are thumbing their nose at the regulators'

KeVita CEO: If you want to succeed in this industry, you’ve got to pitch your tent and plan on camping out for a while

In 2010, KeVita sparkling organic probiotic beverages were available in a handful of Whole Foods stores in Southern California. Today they have 90%+ ACV in the natural channel, and a...

From Share a Coke to Better Together: Wells Fargo ‘bullish’ about c-store growth driven by Millennials, Hispanics, and women

The average convenience-store shopper spends just three minutes in the store, says Wells Fargo in a new report arguing that there are big growth opportunities for brands that can offer...

Can stevia chocolate ever be a mainstream retail fixture?

Stevia chocolate is beginning to gain momentum in the US but could take at least a decade to achieve widespread acceptance among mainstream retail, according to stevia chocolate firm Coco...

New products gallery: Mamma Chia heads to the bar, PepsiCo keeps it real with craft soda, and pumpkin spice fever spreads

As Halloween approaches, pumpkin spice mania has gripped the nation, but there’s plenty of other interesting stuff hitting shelves this fall, from Pepsi’s Caleb's Kola to chia vitality bars from...

Forget Greek yogurt, says Trimona Foods founder. The Bulgarians invented yogurt, and it's coming to America...

Not so long ago, the only yogurt that US consumers - and retail buyers - appeared to be interested in was the thick, protein-packed Greek variety. Today, as brands such...

Cocktail flavors to cognitive enhancement: Zenith’s Top 13 energy drinks trends

Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.

News in brief

Comax helps formulators tap into high-protein craze with new flavor masking technology to tackle off notes

Protein - especially the plant-based variety - is a hot trend in food and beverage formulation right now. But adding hefty amounts of it can make foods taste unpleasant, says...

In conversation with Reed's CEO Chris Reed on kombucha, ginger brew & raising money without 'vulture capitalists'

Is it harder to start a beverage business today than it was 25 years ago when he started distributing ‘ginger brew’ from his Volkswagen Bug in a tie-dyed tee-shirt? Probably,...

Social media can help companies identify threats as well as opportunities, expert says

Social media can be a powerful tool to identify trends as well as communicate with different customer segments.  But it can also be used to identify threats, says market research...

The Future Market: What will food shopping be like in 2065?

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today...

Think you need $10m to start a bottled water company? Think again, says 20-something entrepreneur behind Waiakea Hawaiian 'volcanic' water

Most business administration graduates dream of starting their own business. And most end up working for someone else’s, at least in the short term. Not many of them start a...

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

Fundamental market shifts benefit smaller firms over larger, analyst says

The marketplace for consumer goods has fundamentally changed, and CPG companies looking for stable long term growth need to be able to solve this “frustrating puzzle,” according to a new...

Snacking is a huge untapped opportunity for probiotics, says Ganeden Biotech

Until relatively recently, probiotics - gut-friendly live bacteria - were largely limited to the supplement aisle or the dairy case. Today, thanks to the development of more resilient strains, they...

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