Trendspotter

Supersize me! But who is actually ordering those jumbo corn dogs?

Supersize me! But who is actually ordering those jumbo corn dogs?

By Elaine WATSON

With state fair season in full swing and deep-fried Oreos on the menu, online food ordering service GrubHub embarked on a study of ‘extreme foods’ to determine who is ordering jumbo corn dogs and Big Gulps (spoiler alert - it’s men…)

Is there such thing as the 'Latino' consumer?

Is there such thing as the 'Latino' consumer?

By Elaine WATSON

According to the Census Bureau, the Latino population is the fastest-growing demographic group in the US. But is there such thing as the ‘Latino consumer’?

Why is bigger no longer better in the CPG marketplace?

Why is bigger no longer better in the CPG marketplace?

By Elaine WATSON

Does size matter? Yes, but bigger does not necessarily mean better if you’re in the US consumer packaged goods (CPG) industry, according to a new analysis from Boston Consulting Group and IRI.

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