Monosodium glutamate — better known as MSG — might be shaking off its negative perception as CPG brands look to the ingredient to create savory flavor profiles and products with lower sodium.
While many consumers may be aware of the drawbacks of a high sodium diet, fewer are actively reducing their sodium intake and believe it is the responsibility of food manufacturers to provide products that are both flavorful and low in sodium, presenting...
Is consumer sentiment around MSG (monosodium glutamate) shifting? According to MSG supplier Ajinomoto, perceptions of the flavor enhancer have improved over the last three years since the company undertook a full-scale awareness campaign to educate consumers.
Ajinomoto has defended the safety of flavor enhancer MSG against claims made in a citizen's petition filed by the nonprofit Truth in Labeling Campaign that urges the FDA to rescind the ingredient's GRAS (Generally Recognized as Safe) status.
The firm yesterday announced that it has expanded its agreement
with Asian food giant Ajinomoto, making it one of the largest novel
ingredients firms worldwide.
Ajinomoto plans to merge with Japanese compatriot Calpis, in a
bid to further its transformation into a health and nutrition
company and develop more value-added products to meet market
demands.
Ingredient firm Senomyx and Japanese food and pharma group
Ajinomoto have expanded their flavor collaboration to encompass
additional territories of the United States and Canada.
French dairy group Danone has bought complete control of its
Japanese joint venture, lured by the promise of riches from rapidly
growing consumer demand for healthy dairy products.
Japanese seasonings company Ajinomoto moves deeper into the export
market for the food flavour enhancers - nucleotide seasonings -
unveiling a 6 billion yen factory in Thailand last week.