Having experienced an average +30% YoY growth in 2019 and 2020, the alternative meat category slowed to flat YoY growth in 2021, with industry leaders such as Beyond Meat seeing negative growth in measured channels.
While many Americans have only been sheltering at home for a relatively short period, they are already telling market researchers that some recent habits – scratch cooking, home baking, and increased supplement use – will likely become part of their routine...