Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
ANUGA TASTE THE FUTURE 2013: 'IT'S NOT ABOUT BEING THE FIRST, BUT THE BEST'
Moshy Cohen from RCCI promises that the firm’s mid-calorie Neo cola with stevia - which took three years to develop - is the ‘best solution’ for regular cola drinkers.
Coke drinking is an effective first-line treatment to dissolve ‘gastric bezoars’ or indigestible masses that form in the stomach after foreign material accumulates there, according to a new Greek study.
Desperate Housewives star Eva Longoria helped launch Pepsi's new medium-calorie cola, Pepsi NEXT, during an event in New York earlier this month and said she wanted to turn "cola lovers in New York into believers".
Some caramel color suppliers have changed their processes to avoid a cancer warning label in California – but current methods and data to assess its potential carcinogenicity in humans are limited, according to associate director of the National Toxicology...