Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
Advertising on Facebook is about more than spreading the word about a new brand or product, it is also a tool for entrepreneurs to identify their core consumer base, which might not be who they initially thought, according to one entrepreneur who recently...
From why Facebook is a great way to garner consumer insights on a budget, to why inviting chefs to your focus group could help invigorate and speed up your innovation process, FoodNavigator-USA’s Food Innovation Forum covered a lot of ground. Here are...
Spices and seasonings giant McCormick is looking for new ways to engage with consumers via an expanded presence on photo sharing website Pinterest - the third-largest social media site after Facebook and Twitter - says its boss.
Workers at Beef Products Inc. (BPI) have launched a Facebook campaign countering attacks on lean finely textured beef (LFTB), saying they hope information about the safety of the ingredient will go viral – as misinformation did last month.
Snack maker Frito-Lay has pledged its commitment to retain its 100 per cent compostable packaging for SunChips in Canada and now offers free ear plugs to anyone who finds the bags too noisy.
The world’s first 100 percent biodegradable chip packet attracted a lot of noise last week, but not the buzz that SunChips’ maker FritoLay had been hoping for.
The world’s first 100 percent biodegradable chip packet – designed by FritoLay for its SunChips brand – has come in for criticism from Facebook members, with more than 30,000 agreeing the new packaging is too loud.
Most consumer packaged goods (CPG) companies have low engagement with social media, according to the results of a poll conducted by the Grocery Manufacturers Association (GMA).
Vitaminwater, a Coca-Cola owned company, has been running a three-step Facebook campaign designed to determine consumers’ tastes in order to launch a new flavor of its low-calorie, nutrient enhanced drink next spring.