When co-founders Philip Teverow and Pierre Thiam first launched Yolélé Foods and its flagship product fonio, a West African ancient grain, the lack of consumer awareness was the brand's biggest challenge. Now roughly four years later, the brand is...
Despite consumer demand for new eating experiences, we currently rely on only 1% of edible plants and a whopping 60% of our calories come from just four crops – a disjoint that experts say represents a missed marketing opportunity and a threat to the...
The fact that ‘foods from West Africa’ hit Whole Foods’ list of the top 10 food trends to watch in 2020 shows foodies are interested in broadening their culinary horizons, says Vancouver-based Farafena. But incorporating ingredients from fonio and moringa...
One of 15 companies selected to pitch at Rabobank’s FoodBytes! competition in Chicago last month, Yolélé Foods is on a mission to introduce Americans to a nutrient-packed, gluten-free ancient African grain called fonio. But is this a niche opportunity...