Dannon has begun targeting “fitness-minded men” with its Oikos Greek yogurt brand, and is “exploring the possibility” of marketing its Greek yogurt portfolio to men in the long-term.
Dannon has launched a Greek yogurt variation of its popular probiotic-enriched Activia yogurt brand in the US – a combination the company has branded a “powerhouse.”
The health and wellness aspirations of US consumers will continue to drive demand for spoonable drinkable, and frozen yogurt for the “foreseeable future,” leading market research company, Mintel, has claimed.
From a standing start in 2007 - when it accounted for just 1% of refrigerated yogurt sales in the US food, drug and mass channels excluding Walmart (FDMx) - Greek yogurt now commands a whopping 35% share of the market, according to a new report from Packaged...
New York-based Chobani was handed an injunction last month prohibiting its use of the term ‘Greek yogurt’ in the UK following a court battle with rival, Fage, which claims that the term refers to geographical origin. But can Athens-based Fage stand by...
It made its name by selling frozen yogurt, and is now moving into fresh with the roll-out of Pinkberrygreek. But will customers buy into the concept? And could this be a prelude to a retail product to take on Chobani? Elaine Watson caught up with Pinkberry...
New York State – the home of Chobani, Fage and Muller Quaker Dairy - would be the “natural fit” for a scheme to trial the inclusion of Greek yogurt in the US National School Lunch Program, New York governor Andrew Cuomo has claimed.
The US Department of Agriculture (USDA) has confirmed it is considering including Greek yogurt in the National School Lunch Program, and has invited potential vendors to take part in a pilot scheme that could begin as early as April.
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It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.
The inclusion of Greek yogurt in the National School Lunch Program could save money, while providing students with a high-protein meal option, two leading US politicians have claimed
Greek yogurt giant Chobani has been forced to postpone its nationwide launch plans in Canada after external “circumstances” led to a delay in its plans to build a manufacturing facility in the country.
Greek yogurt giant Chobani has opened what it claims is the world’s largest yogurt factory - a one million square foot plant in Twin Falls Idaho and its second domestic manufacturing facility - following a $450m investment.
The rush to build new capacity in the US yogurt sector - largely driven by the Greek yogurt boom - could put pressure on prices in the short term, although things should even out over time, predicts Yoplait-maker General Mills.
The second class action lawsuit in six months to question whether a Greek yogurt brand meets the legal standard of identity for yogurt in the US has been filed in California against Agri-Mark subsidiary Cabot.
The US Department of Agriculture (USDA) has been urged to update its nutritional guidelines to differentiate Greek from other traditional types of yogurt and reclassify it as a high protein product.
A class action lawsuit filed in California claims that General Mills’ Yoplait-brand fat-free Greek yogurt is misbranded because it contains milk protein concentrate (MPC), which is not listed as a permitted yogurt ingredient under FDA regulation.
Danone and Chobani have taken a clear lead in what has become a “two horse race” to dominate the US Greek yogurt market, Wall Street analysts have claimed.
The ever-growing popularity of ‘better-for-you’ organic and functional food is set to drive US dairy sector sales in 2012, according to an industry trends report.
Danone has hinted that Kraft’s withdrawal from the booming Greek yogurt category in the US is proof of how hard it is to penetrate the sector within a refrigerated yogurt market Mintel estimates was worth almost six billion dollars in 2011.
The momentum behind Greek yogurt in the US is showing no signs of slowing down, according to the company that first introduced US consumers to the product.
There are numerous ways for food manufacturers to take advantage of trendy Greek yogurt, says Sharon Gerdes, a senior account manager at the US Dairy Export Council.