As PepsiCo inks a deal with SodaStream to test launch its brands on the platform, Euromonitor analyst Jonas Feliciano says demand for such Pepsi-branded products is ‘debatable’.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.