The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.
Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.
Reb A is moving into the sports drink market as Dr Pepper Snapple becomes the first of the big three soft drinks manufacturers to release a zero-calorie sports drink sweetened with Reb A, the natural sweetener derived from the leaves of the stevia plant.
As both PepsiCo and Coca-Cola gear up to launch beverages sweetened with stevia, it could be that their common supplier, PureCircle, is the real winner in the race to be first to market.
NutraCea has entered into an agreement with Archer Daniels Midland
(ADM) for the production of its stabilized rice bran - a
significant accomplishment for the young company as it brings its
nutritious ingredient to the mainstream...
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
PepsiCo's new wave of healthier soft drinks, including Gatorade and
Aquafina, helped the group to shrug off declines in its trademark
Pepsi cola to increase sales by 13 per cent in the third quarter.
PepsiCo has appointed Indian-born Indra Nooyi to be its new chief
executive, displaying the group's international credentials as it
looks to build on recent success.
PepsiCo is embarking on a new $11.6m health and wellness
initiative, announcing that this year it expects 50 percent of its
new product revenues to be achieved through the sale of 'healthy'
goods.
Emerging markets across Asia, Eastern Europe and Latin America came
good for both PepsiCo and Coca-Cola in 2005, increasing their
importance in the two rivals' growth strategies.
PepsiCo has become the latest company to bow to pressure on the
food industry from the rising tide of obesity, introducing
voluntary restrictions on its advertising to children, according to
an article in today's London-based...
