The stability of plant sterols in functional foods for cholesterol reduction is high, says a new study from Spain which adds to the safety data surrounding phytosterols.
The €400m European cholesterol-lowering, plant sterol market has a
new entrant after a non-GMO, soy-derived sterol ingredient was
yesterday approved for use within the European Union.
Incorporating heart healthy phytosterols in yoghurt formulations
does not negatively impact on the starter cultures, potentially
boosting their use in these foods, says new research.
Sales of phytosterols in Europe are predicted to more than double
by 2012, but companies need to turn consumer awareness into
understanding and acceptance, says a new report from Frost and
Sullivan.
In 2000 sales of margarines containing plant sterol and plant
sterol esters were disappointing but despite this raw material
suppliers of these products...