One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...
Researchers in the US conducted a review of 18 studies representing 160,257 participants examining the relation between the consumption or avoidance of meat and psychological health.
There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and vegan launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of...
An estimated 70% of purchasers of the plant-based Beyond Burger are flexitarians - meat eaters that are cutting down on meat – as opposed to hardcore vegans or vegetarians, validating the initially controversial decision to merchandise the product in...
Vegetarian and vegan diets – actively recast in recent years by stakeholders as ‘plant-based’ in a bid to shake off negative baggage – are quickly gaining traction among America’s youngest consumers and are predicted to become a breakout trend in 2018,...
While household penetration of plant-based alternatives to meat in the US is only a small a fraction, innovation and sales in the category are poised for growth and could mirror the trajectory of plant-based milks, predicts a senior scientist with the...
As flexitarian, vegetarian and vegan diets continue to gain traction, Lightlife is recasting plant-based protein from the lesser role of understudy or “alternate” to animal protein, and making it – and the fruits, vegetables and legumes it comes from...
With the growing popularity of plant-based meat alternatives, Israel-based Salt of the Earth tested its sodium reduction ingredient to add umami to such products.
Plant-based meat producer Beyond Meat has won a major US listing deal for its ‘bleeding’ veg burger, almost doubling the number of stores it is available in.
There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.
Vegetarian diets do not compromise athletic performance and may even help aerobic capacity, according to a study comparing elite vegetarian and omnivore athletes.
It’s taken five years and a reported $80m (€72m) of research, but the meat-free burger that “bleeds” has finally arrived. The company behind it, Impossible Foods, believe its similarities to meat in texture, taste and smell make it a breakthrough product.
As a plant-based diet becomes more on trend, analysts from Innova Market Insights reveal “new opportunities to target vegans, vegetarians, non-meat eaters, and non red-meat eaters.”
Manufacturers of meat alternatives, tofu, tempeh, nut milks and vegan dairy replacements have a new champion in their corner and in Washington to help them level a playing field that currently is crowded with animal-based product lobbyists.
The appeal and potential for vegan products is expanding beyond the small group of people who avoid animal products for ethical reasons to include the much larger base of consumers seeking healthier, cleaner foods, according to an industry expert.
Demand for meat alternative products is growing where it’s most expected on retail store shelves—in natural food markets. In traditional markets, awareness is growing as more consumers (including the carnivorous) are starting to think of “meatless” as...
Many meat analogues derived from plant proteins may have environmental impacts comparable to animal protein because of inefficient water and energy use in their production, according to associate professor of Food Process Engineering at Wageningen University...
Meat-free burgers, sausages, and other meat analog products have come a long way in recent years, but there is still room for improvement in texture and taste, as companies continue to strive for more meat-like attributes – and a bite of the meat-free...
