Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
Plant-based meat snack alternatives – and sales – are climbing as new players, including startup Jack & Friends, enter the market with vegan options that better mimic the taste, texture and chew of their animal counterparts, while also offering a...
Moku, an emerging mushroom jerky brand, is laying down the foundation to build a highly-scalable, clean label meat alternative platform under a strategic partnership with Siddhi Capital, say co-founders Matt Feldman and Melissa Facchina.
After KRAVE Jerky inspired entrepreneurs to flood the meat snack segment with innovative and premium products in a bid to replicate its breakout success, the company’s founder and recently renewed owner appears ready to roll-up the most promising new...
The promise of 'zero sugar' or 'sugar-free' has become a common claim in many CPG categories from sparkling water to yogurt. Now, meat snacks may be the next big category to hop on the zero-sugar trend.
With a subtle name change from Country Archer Jerky Co. to Country Archer Provisions, the meat snack brand is opening the door for expansion into new categories, while at the same time reinforcing its stronghold in jerky with the introduction of a new...
Country Archer Jerky Co. is moving to a new meat snack facility to more than double its production capacity for the second time in less than two years to keep pace with its explosive growth.
US meat snacks producer Country Archer Jerky Co. has unveiled plans to move to a larger facility following a $12m capital raise from long-time equity partner Monogram Capital Partners.
Conagra’s legion of high-selling brands – including Angie’s BOOMCHICKAPOP, Slim Jim and Snack Pack – are launching new products this year as the company cements its focus on the lucrative snacking market.
California-based OneForNeptune has developed a range of sustainable white fish jerky and is on a mission to 'force change' in a global seafood sector its founder says is plagued with problems.
Bored of beef jerky? New York City-based start-up Beyond the Shoreline has an intriguing alternative: a plant-based mix of sugar kelp, mushroom stems, nutritional yeast, brown rice flour, sea salt and pea protein, which is due to hit the market in January...
