With the launch of a multi-media national advertising campaign today, Icelandic Provisions is ready to bring its traditional Nordic-style skyr out from the long shadow of its “cousin” yogurt, where the brand has steadily grown over the past four years,...
Icelandic skyr company Siggi's is introducing a slew of new products this month including a coffee skyr with 4% milkfat, lactose-free offerings, 4-count multi-pack options, and a relaunch of its Simple Sides with 2% milkfat.
Former Campbell Soup executive Mark Alexander is moving into the yogurt aisle to take the helm at fast-growing skyr brand Icelandic Provisions, replacing outgoing CEO Steve Platt, who will retain an advisory position at the company.
‘We are often one of the only brands showing any positive growth at top retailers’
Icelandic skyr brand siggi’s aims to expand its share of the US yogurt market with a move into the ‘mix-ins’ category via the launch of Simple Sides, a new line of whole milk skyr with a side of dried fruits and nuts containing no added sugar.
It’s not as big as Greek just yet, but the explosive growth of Icelandic skyr in the yogurt aisle could inspire a flurry of skyr-infused spin-offs in other parts of the store, predicts Arla Foods Inc, which has recently launched a skyr cream cheese in...