Strawberries

Source: Getty/Serhii Khrystenko

Beyond the berry, Oishii launches Rubī tomato

By Deniz Ataman

Oishii’s Rubī, which means “ruby” in Japanese, is the vertical farm’s third fruit within its portfolio to launch in select Whole Foods locations with expected expansion to other locations in the coming months. Prior to Rubī, the vertical farm launched...

Indoor farming’s moment of truth

Futureproofing the Food System

Indoor farming’s moment of truth

By Deniz Ataman

Vertical farms promised to reduce the distance traveled and environmental impact of food to get from farm to plate – and in doing so offer consumers fresher, more nutritious options and retailers more stable supply and a better ESG proposition. But with...

Picture: Driscoll's

Driscoll’s president: 'We don't want to throw fruit away'

By Elaine Watson

With retailers prioritizing pantry essentials in the early weeks of the coronavirus pandemic, some deliveries of short-shelf life fresh produce were turned away from distribution centers to make room for toilet paper, pasta sauce and frozen food, causing...

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