Best-in-show chocolate packages embrace minimalism as reflection of clean label movement

04-Dec-2017 Last updated on 04-Dec-2017 at 15:06 GMT

In an ironic twist, consumer desire for cleaner nutrition labels is extending to their preferences for minimalist packaging that is free-from the certification logos and claims that call attention to simpler, easy-to-understand ingredient decks as illustrated by winning chocolate wrappers selected by the online publication DesignRush.

Unleashing the power of free: How free-from can broaden its appeal

29-Nov-2017

By Katy Askew

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

Chobani unveils new brand identity, launches new ‘Hint of’ range, as it hails double-digit growth for 2017

28-Nov-2017

By Elaine Watson

Chobani has unveiled a bold new visual identity designed to make its brand “friendlier and more accessible” as it celebrates 10 years of national distribution and a year of double-digit topline growth against a backdrop of declining category sales.

Enjoy Life revamps packaging to emphasize allergy-friendly branding, mainstream appeal

02-Nov-2017

By Elizabeth Crawford

Bold new packaging, streamlined branding and even cleaner ingredient decks will boost the appeal of Enjoy Life’s snacks and baking mixes to its core allergy-suffering consumer-base as well as more mainstream shoppers, a company spokeswoman predicts.