News in brief
Siete set to double staff, expand distribution and launch new products with $90M fundraise
The fast-growing brand, which launched in 2014 by siblings Veronica and Miguel Garza and their mother Aida Garza, already employees 40 full-time staff members, who have worked together to increase by tenfold distribution for the brand’s grain free chips, grain free tortillas, hot sauces, cashew queso and other heritage-inspired products.
The products are designed to fit into the complex, and often restrictive diets associated with the multiple autoimmune disorders that Veronica Garza and many other Americans must manage to maintain their health. Her goal in developing the almond flour tortillas and other grain-free, low inflammation diet-friendly products was to create foods that everyone could enjoy without feeling like they were sacrificing taste or texture.
This dedication to nutritious, organic food that supports family, inclusivity and a commitment to better-for-you options was what initially attracted Karen Kenworthy to the Garzas and Siete story two years ago. As a “loyal” fan and customer of the brand, and a partner with Stripes Group, Kenworthy said she is excited that the Stripes Group can help the business grow by leading the minority investment.
Even though the company took on the Stripes Group as an investor, the company is still family owned and operated by all seven members of the Garza family, which also serves as the inspiration for the company’s name – siete means seven in Spanish.