The Good Food Institute: Plant-based food investment tops $17bn since 2009 as over one-third of Americans embrace animal-free products

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From 2009 to 2018, $17.1bn ($13bn within the past two years) has been poured into the plant-based food industry from 229 unique investors and 233 completed deals, according to an annual report published by the Good Food Institute, which foresees even more investor and consumer interest in this space.