The dirty soda craze continues growing in popularity with no end in sight, following a flood of new products from some of the most well-known soda brands on the market.
Known for their indulgent flavors, dozens of new dirty soda products have entered the ready-to-drink beverage market over the last 12 months from companies like PepsiCo, Suja Life and others.
The sodas include syrups, creams and other flavor enhancers, according to Innova Market Insights.
Powered by social media influencers, the trend is most prevalent among Millennial and Gen Z consumers, Innova noted.
“Food enthusiasts and influencers promote this dirty fizzy drink for its customization,” said Innova. “Content creators add their unique touch to dirty soda promotion, connecting it to pop culture and regional quirks. The soda market benefits from the ease of making dirty sodas at home, makes preparation fun, sparks global interest and fuels creative beverage experiments.”
Here are a few of the newest releases on the rapidly growing ready-to-drink dirty soda market.
The Dew goes dirty
PepsiCo is fully embracing the dirty drinks trend in 2026, most notably with the release of Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar, which add cream to the original flavor.
“The brand’s iconic citrus foundation meets a satisfyingly smooth, creamy finish – bright, bold and refreshing straight from the can. Dirty Dew brings that indulgent, creamy profile into a modern format without the setup or the wait,” the company announced in the launch on April 7.
PepsiCo noted that searches for “dirty soda” on the review site Yelp have surged by more than 600% over the last year, showing the strong interest in the trending market.
The company called dirty drinks its next chapter in flavor innovation, following the popularity of other launches like Mountain Dew Code Red and Mountain Dew Baja Blast.
“Mountain Dew has always led where flavor goes next, and dirty soda is exactly that moment,” said Michael Smith, VP of marketing for Mountain Dew, PepsiCo Beverages US. “Dirty Mountain Dew takes our iconic citrus flavor and makes it bold and refreshing in a whole new way – a bold, creamy ready-to-drink experience that’s exactly what Dew fans have been waiting for.”
PepsiCo brings dirty to Mug Root Beer
Mountain Dew isn’t the only soda in PepsiCo’s portfolio that is getting the dirty treatment. The beverage giant also launched dirty varieties for its Mug Root Beer lineup in mid-June.
Mug invites fans to “get ready, dawgs” for its Mug Root Beer Floats Vanilla Howler, which adds a “creamy flavor twist” to its classic root beer drink.
The limited-edition drink comes in regular and zero-sugar varieties exclusively for the summer, the company explained.
“This first-ever limited-edition release brings together the bold, rich taste of Mug Root Beer with a smooth, creamy vanilla flavor to capture that classic root beer float experience,” according to Smith. “It’s a new twist that stays true to the Mug flavor fans know and love, while giving them something even more indulgent to enjoy all summer long.”
PepsiCo is also promoting the drink launch on TikTok and Instagram, where fans can get “the latest updates and antics from the Mug brand mascot, Dog,” the company said.
A Slice of dirty
Suja Life-owned brand Slice jumped into the dirty soda business in May with Dirty Orange and Dirty Strawberry varieties.
The creamy versions of the original drink rely on coconut-derived MCT oil “to create the rich, creamy texture that fans expect, with no mixing required.”
“Dirty soda has quickly become one of the most talked-about beverage trends, but until now, consumers had to make it themselves or settle for versions that didn’t quite deliver the full experience,” said Nicole Portwood, chief marketing officer at Suja Life. “Rather than artificial cream flavors, we’ve added MCT oil to create the smooth, indulgent mouthfeel that defines a true dirty soda, capturing the creamy indulgence people love while staying true to our mission of offering a better-for-you soda.”
The company noted that the Orange and Strawberry sodas contain 60 and 50 calories, respectively, and are non-GMO Project Verified.
