OHi’s rapid expansion underscores consumer demand for refrigerated bars, ‘perimeter snacking’

When the founder of the refrigerated bar brand OHi decided 18 months ago to expand her business from Hawaii to the mainland she thought it might take some time to educate retailers and shoppers about the category she was helping to build, but she was confident in the brand’s unique position to tap into the emerging consumer preferences for ‘freshness’ and ‘perimeter snacking.’