McDonald's to test plant-based Beyond Meat patties in 28 stores in Canada: 'It’s how we look– before we leap'

By Elaine Watson contact

- Last updated on GMT

McDonald's to test plant-based Beyond Meat patties in 28 stores in Canada

Related tags: plant-based meat, Beyond meat, Mcdonald's

Beyond Meat has struck a deal with McDonald’s to test its plant-based patties in a 12-week trial in 28 restaurants in Ontario, Canada, starting September 30.

The patties will feature in McDonald's new P.L.T. (plant.lettuce.tomato) burger, retailing at $6.49 CAD plus tax.

We’ve been working on our recipe and now we’re ready to hear feedback from our customers​,” said Ann Wahlgren, VP Global Menu Strategy.

Noting that each menu item must carry its weight as the business models of fast food chains force them to focus on a small number of top sellers, she said: “Why just a small test? We’re in learning mode, so testing is a major part of how we develop our menu.

"It’s how we look– before we leap. This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.” 

When marketing plant-based menu items, the key is presenting them as mainstream and delicious, rather than pigeonholing them in a carved out section of the menu targeting diners on special diets, Good Food Institute foodservice analyst Zak Weston told FoodNavigator-USA earlier this year.

“If you see a vegetarian section on a menu and you’re not a vegetarian, you’ll move straight past it. All the research suggests it’s best to integrate these items on the main menu, and promote them as enticing and delicious, not something that represents a sacrifice."​​

The news was announced as Impossible Foods – which has partnered with Burger King to sell the Impossible Whopper in all 7,000+ US locations - made its retail debuton the East Coast​after a successful launch on the West Coast at Gelson’s.

Related news

Show more

Related products

show more

The Secret to Success with Plant-Based Yogurts

The Secret to Success with Plant-Based Yogurts

CP Kelco | 25-Mar-2021 | Technical / White Paper

With one in four consumers “actively trying to increase consumption of plant-based protein,” plant-based yogurts are increasing in popularity as a healthy...

Quinoa syrup, a refreshing option to rice syrup

Quinoa syrup, a refreshing option to rice syrup

Faravelli Inc, food ingredients distributor - North America | 24-Mar-2021 | Product Catalog

Quinoa syrup by Naturis is a 100% natural alternative to rice syrup, ideal for balanced vegan diets.

low in fructose
with lysine...

The Heart of Plant-Based Meats

The Heart of Plant-Based Meats

Applied Food Sciences | 24-Feb-2021 | Technical / White Paper

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again... not after trying an Impossible Burger. The...

Related suppliers

Follow us


View more