Investing in the Future of Food: Nature Preserve wants to take the processing plant to suppliers

By Elizabeth Crawford

- Last updated on GMT

Related tags Investing in the Future of Food Food-X Entrepreneurship Startup company Food waste

With 1.6 billion tons of food worth $1.2 trillion lost or wasted every year, the Danish startup Nature Preserve sees massive market potential for its miniaturized food processing plant to convert surplus produce into nutrient-dense powders across the supply chain – the only problem is identifying where to deploy the mobile unit first.

As the company founder explains in this episode of FoodNavigator-USA’s Investing in the Future of Food​, sometimes too much of a good thing – including market potential – can be a bad if entrepreneurs spread themselves too thin to make the measurable impact necessary to validate a concept and fuel future growth.

To avoid this fate, Nature Preserve​ joined the 11th​ cohort of SOSV’s Food-X accelerator​ where it worked with mentors to craft a strategic business plan suitable for it size and resources.

‘We need to change how … food is processed’

The idea for Nature Preserve came to founder Anantha Peramuna when he became fed up with the fruit and vegetables a co-worker used to make smoothies spoiling and making the office “smell like a garbage can.”​ He realized that if he dehydrated the produce into powder there was less waste and it was easier to make a smoothie.

Wondering if the same technique could help alleviate the 45% of produce that is wasted globally, Peramuna learned that while it is easy to buy surplus produce, it is not easy to process it because facilities may be far from the source of the produce or there may not be availability at the facility to process the produce when it is ripe.

His “elegant solution”​ was to take the processing facility to the farms, retailers or other points in the supply chain by shrinking an entire facility into a mobile unit that could dehydrate or puree produce on location.

“We are on a mission to change how the food is being processed around the world. So, we are miniaturizing these big processing plants into a small mobile trailer so the food could be processed anywhere in the supply chain,”​ he said.

“The beauty of our tech is it could go to a farm, it could go to a packaging facility, a supermarket or wherever and get the surplus and turn it into a shelf-stable ingredient”​ that could be sold at a higher price point, creating a new revenue stream and saving food at the same time, he added.

‘We really needed to figure out where to focus first’

While Nature Preserve’s idea sounded viable, the team wasn’t sure where to begin to build a business that could efficiently execute the technology and bring the biggest impact, which is why it applied for a coveted spot in SOSV’s Food-X accelerator program.

“We knew we had a cool piece of tech that could provide a solution throughout the food value chain, but we really needed to figure out where to focus first. So, we needed help with business development and we needed to be in front of the right people to understand … the food value chain. So, that is one of the reasons we joined Food-X. We knew they had a huge network and knew they would put us in front of the right people,”​ Peramuna explained.

Raising funds during a pandemic

Working with Food-X, the team finetuned blueprints and tested individual components of the mobile processing plant, and is now raising funds to create and pilot the first unit over the next six to 12 months.

As the company navigates its first fundraising round, the team discovered another benefit of working with SOSV and its promise of follow-on investment not only validates the business but gives other potential investors confidence in its success.

“Having someone who will do a follow-on investment means that a lead investor who will come on board will come on with much more confidence,”​ Peramuna said. “It makes life a little bit easier to find a lead investor when you have a follow-on investment committed to the company.”

Related news

Show more

Related products

show more

Some home truths about real prebiotic dietary fibre

Some home truths about real prebiotic dietary fibre

Content provided by BENEO | 22-Mar-2024 | Product Presentation

Confused about prebiotics? You’re not the only one! Food developers wanting to work with prebiotic dietary fibre are faced with an abundance of products...

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us


View more