Serenity Kids raises $7m to reach beyond the “elite, crunchy consumer” and expand into mainstream

Source: Serenity Kids

With an infusion of $7m in series A funds, baby food challenger Serenity Kids hopes to prove its high-fat, meat- and vegetable-based purees, grain-free puffs and bone broths “are not just for the elite, crunchy consumer,” by expanding distribution and promotions across the conventional channel, company president and co-founder Joe Carr said.