IFT FIRST: Consumers embrace foods, beverages promising replenishment, happiness & focus

By Elizabeth Crawford

27-Jul-2021 Last updated on 27-Jul-2021 at 14:45 GMT

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Source: Getty/ Adene Sanchez (Getty Images)

Consumers who turned to functional foods and beverages to help reduce anxiety, improve their sleep and lift their spirits during lockdowns are likely to continue their new habits and rituals as they navigate an uncertain return to offices, travel and in-person gatherings – giving the emerging category staying power and opening the door for more innovation.

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