IFT FIRST: Consumer priorities continue to shift to prioritize convenience and a balance of healthy and fun, says Mintel

By Elizabeth Crawford

23-Jul-2021 Last updated on 23-Jul-2021 at 18:08 GMT

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Source: Getty/ Luis Alvarez (Getty Images)

Consumers’ intense focus on healthy eating and immunity-boosting foods is beginning to wane as more people become vaccinated, creating space for more indulgence and a back-to-basics approach to food, according to Mintel data.

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