JM Smucker’s optimism, analysts’ skepticism about 2023 reflect ongoing uncertainty

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Source: Getty/ LauriPatterson (Getty Images)

JM Smucker’s optimistic outlook for fiscal 2023 despite ongoing headwinds related to inflation, supply chain challenges, uncertainty about consumer spending and impact from its Jif peanut butter recall is notable as it is one of the first CPG companies to provide guidance for next year -- but so too is investment analysts’ scepticism about its ability to deliver.