MARCH: PepsiCo empire plans NEXT move to strike back at Coca-Cola By Ben Bouckley 13-Mar-2012 - Last updated on 16-Nov-2023 at 10:17 GMT Facebook Twitter Linkedin Email to a friend PepsiCo is aiming to strike back at Coca-Cola by testing the mid-calorie cola-based waters with its 'NEXT' cola launch from the end of March, but one analyst told us that the strategy was not guaranteed to succeed, where past products had failed. JANUARY: Nestle and Coke slim down RTD tea business JANUARY: Mice in cans, jelly anyone? FEBRUARY: Coconut water craze more than just a fad, analyst FEBRUARY: Self-chilling beverage can will take market by storm, US entrepreneur claims MARCH: PepsiCo empire plans NEXT move to strike back at Coca-Cola MARCH: Caramel cancer claims against Pepsi, Coke seek to scare Americans, ABA Prev 1 2 3 4 5 6 Next