Coca-cola hails disruptive innovation
Coca-Cola chief procurement officer Ron Lewis told attendees at the Las Vegas show that Coke is on a mission to double the size of its business by 2020 (vs 2009), which would require “disruptive innovation, by which I mean [innovation that’s] new to the world, not just new to Coca-Cola”.
Lewis also said that Coca-Cola has to "think and act like a lean start-up company" if it wants to stay ahead of the pack, using its Venturing and Emerging Brands (VEB) arm to make "more, earlier bets" to find the next big thing in beverages.