Campbell’s adds 200 new products
Campbell Soup Co. is betting on a spate of new product launches in fiscal 2015 to help it become a $10bn, profitable company within five years. To expand into faster-growing areas, Campbell plans to drive innovation; build its position in packaged fresh foods; expand in developing markets in Asia and Latin America; and increase the availability of its products in all channels.
Among the highlights:
Bolthouse Farms will launch its first Kids line in August, a portfolio of refrigerated fruit and vegetable snacks for kids, including smoothies, fruit tubes and veggie snackers.
Campbell’s Organic, the company’s first range of branded organic soups, will launch in six varieties, including Chicken Noodle, Tomato & Basil, Chicken Tortilla and Garden Vegetable
V8 Protein Shakes and Protein Bars will extend the brand beyond juice and into the fast-growing $4.6 billion adult on-the-go nutrition category in the US. The shakes will provide protein from a combination of dairy, soy, pea protein, brown rice and quinoa. The shakes and bars are made with vegetables and other ingredients, like carrot and sweet potato for added nutrition.
