Meat bars: The next beef jerky?
Datamonitor Consumer said meat snack bars took beef jerky to a new level, appealing to busy and health-conscious Americans.
The research firm tracked two new meat bar product launches in the US – a lamb bar from Epic and beef bar from Omnibar.
“These meat bars take beef jerky to a new level, presenting a meat-based product in a cereal bar form…The US is ready for such a product because they’re already familiar with beef jerky – a popular product. They’re used to having cold meat-based snacks,” said Ghina Romani.