Country Archer represents modern jerky
Part of the jerky category’s sales success is due to its re-positioning as a health food. To achieve this, many new players are shaking off jerky’s reputation for being filled with artificial ingredients and preservatives. Country Archer does just this with its line of gourmet jerky, which is made with no preservatives, MSG or “junk,” said Susan Kang. Kang explained that Country Archer launched its own brand label three years ago after making private label jerky for decades. The brand includes many trendy flavors, including a sriracha that is different from competitors because it licensed the recipe from Huy Fong Foods, Inc. Kang said licensing the ostensibly most famous sriracha rather than using a generic version gives the jerky more authenticity.