Meanwhile, 6.4% of new product launches in the US in 2014 featured protein claims, while the percentage of new products using plant-based proteins rose 24% in 2014, says Innova. Meanwhile, 30% of new US cereal launches in 2014 featured a protein claim of some sort.
Content provided by BENEO | 22-Mar-2024
| Product Presentation
Confused about prebiotics? You’re not the only one! Food developers wanting to work with prebiotic dietary fibre are faced with an abundance of products...
Content provided by Ayana Bio | 12-Jan-2024
| White Paper
Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...