Califia Farms taps Annie’s exec to drive sales
Next we move to Califia Farms, a rapidly-growing beverage company led by Odwalla founder Greg Steltenpohl, which has just hired Dan Mader, formerly of Annie’s, as senior vice president of sales. The company has developed several successful products including almond milks, cold brew coffee, citrus juices and Latin-inspired aguas frescas and horchatas.
Watch our recent video with Steltenpohl at the IFT show HERE.