Mission-based brands resonate most with consumers, plus on sustainability, get specific...
Generic claims about sustainability resonate less with shoppers than specific messages about upcycling, BPA, parabens etc, said Eric Pierce from New Hope Natural Media. Meanwhile, mission-based brands/concepts had the highest purchase intent scores and market prediction scores of all the 52 trends New Hope has tested with consumers this year, he said. Pictured: Make a Stand Lemon-aid