Smart Label
"It's an industry-wide transparency effort that has manufacturers, associations, and regulators working together," said Ronak Sheth, chief customer officer of Chicago-based Label Insight, which is helping manufacturers participate in the industry-backed SmartLabel initiative.
While SmartLabel data can be accessed in real time via scanning QR codes in store (if brands choose to add QR codes on pack), the real value will be for consumers, retailers, journalists, dietitians, market researchers, and other industry stakeholders to be able to research, compare and contrast multiple brands and products online because the data will be presented in a consistent format, he said.