FMI Connect
Specialty citrus shows consumer preference for sophisticated layers of flavors
Consumer demand for “bold” flavors is translating to beverage companies highlight sour and bitter notes in products, according to Armstrong and Coca-Cola. For example, they say, the menu claim “sour” has increased 200% in the past three years with consumers showing a particular preference for unique lemonades, amaro, pickled fruit and tamarind. Coca-Cola illustrated at FMI Connect how its Honest Tea Just Green tea can be blended with charred oranges to capture this trend.