LIKE ME!
Almost one in five (17%) Millennials said they had followed/liked a grocery store through an online social network (Facebook, Twitter, Instagram, etc.) in the past 12 months vs just 4% of boomers and 9% of Gen Xers.
Source: FMI US Grocery Shopper Trends, 2016 (1,005 shoppers): “In which of the following ways have you engaged with a supermarket or grocery store in the past 12 months?”