Juicy Juice raises brand awareness with back-to-school sweepstakes
Juicy Juice also wants parents to know its portfolio of products, which includes 100% juices aimed at younger children and water-plus-juice Splashers pouches for older children, is “always the perfect fit” for kids of all ages. It is sending this message by teaming with Macy’s to host a Perfect Fit sweepstakes in which a lucky winner will receive a $5,000 Macy’s shopping spree with a stylist, beauty makeover and $250 in spending money for a back-to-school wardrobe, plus a year’s supply of Juicy Juice products. The brand also will sample products in select Macy’s.