It reached into the mass market restaurant menu universe
Says Hartman Group: “Pace did not choose premiumization or exotic culinary flavors. Instead, it reached into the mass market restaurant menu universe to pull in more contemporary, popular flavors of salsa it had never before produced… Using flavor additions, within a smart strategic set of limits, is an absolutely critical, basic turnaround tool for legacy brands (i.e., those not selling iconic, narrowly defined flavor profiles).”
Source: Hartman Group, using Euromonitor data