Concept, taste, packaging…
Our musical guinea pigs were asked to think about the concept, the taste, the packaging, the price ($2.99), and possible usage occasions for DRINKmelon, which contains 80 calories and a whopping 980mg of potassium (28%DV) per 12oz bottle, plus vitamin C, citrulline, iron, calcium, iron and magnesium. It also contains significantly less sugar than other 100% juice products such as orange juice (18g/12oz bottle vs 32g/12oz of Tropicana 100% orange juice).