Trends to watch: Collagen, bitter melon, ashwagandha, turmeric...
Brands which didn’t make the final cut included Carela (bitter melon and green tea, claiming blood sugar control benefits); collagen-laced water Eviva; functional beverage brand Karuna; superfood smoothies from NiU Superfoods; Eat Clean organic drinkable meals from TruVibe Organics; vitality drinks with ashwagandha from NatureWise; Shade Tree organic lemonade, turmeric-packed functional tea brand Role Tea; and CRUXe protein and vitamin beverages. For more information about BevNET Live, click HERE.