Dr Oetker rebrands its Ristorante pizza line as Virtuoso
We end in the freezer aisle, where Dr Oetker has rebranded its Ristorante Pizza line as Virtuoso Pizza. A spokesperson explained: "The Ristorante brand is the flagship brand of Dr. Oetker and originated in the European market; we wanted to ensure that the product resonated and connected with American consumers in this diverse marketplace. The Virtuoso brand was launched after nearly a year of careful consumer research and the new name and packaging reflect the core values unearthed in the consumer research: simplicity, boldness and excellence"